There is no doubt that the technology sector is more than averagely sexist. The reasons for this are multitude and too complex to explore in this blog post, but suffice to say that the technology sector – and the digital marketing sector, as a subset of the tech industry – is infused with a laddish attitude and enjoys pervasive and embedded sexism.

I find this rather unpalatable. I think the tech industry needs more women, and more participation from women. We shouldn’t abide by companies and conferences using objectified women as enticements and attention grabbers. We’re not stone age cavemen any more.

If you attend tech conferences – and I include digital marketing events among these – there are a few things you can do to help encourage the industry to become more female-friendly, which in turn will encourage more women to join the tech industry and enable the entire industry as a whole to grow and mature. (more…)