Posts About ‘SES’

SES New York: you have to make it there

Probably the biggest conference in search engine marketing is Search Engine Strategies New York. With a line up of over 200 speakers divided over 70+ sessions you are bound to find something of your liking in New York.

Next to the sessions SES New York however is about a lot more. In New York the exhibition area is bigger than anywhere else. If you compare it to for example London: in London there were five booths in New York the Expo Floor has over a 100 exhibitors there, making it a place where you can very well make deals, get to know more people from the industry and find out which tool is hot or not. (more…)

SEO copywriting: mythbusting & takeaways

The session “SEO copywriting: mythbusting & takeaways” had high expectations, at least from my end. And the two speakers, David Brinks and Ramon Eijkemans lived up to those expectations. They tried to ‘bust’ some SEO-copywriting myths and showed the room what you can do to make better content and do SEO at the same time.

The Mythes they busted:

  • keywordstuffing
  • less=more
  • this boring headline
  • seo copywriting = boring texts
  • content = king

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How to build a solid brand using the mix of social media and marketing

Its the mistake a lot of brands make when starting to use social media-tools: they believe that immediately success will come and that just being on social media will bring their tons of money and even more goodwill. They couldn’t have been more wrong. Social media is not just about using social media tools. Its about how you integrate all the elements of the social media marketing mix. By mixing the elements you can build a solid brand using social media. Its about looking beyond boundries.

This was the topic I was discussing at my panel session at Search Engine Strategies in London. This write up takes a piece from that presentation. I will try to explain the four elements of the marketing mix which you can use to build your brand. At the end of the post I will publish my presentation.

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Interviews with SES Speakers Andy Atkins-Kruger, John Marshall, Matthew Wood and Erica Schmidt

At Search Engine Strategies London Bas van den Beld and Jon Myers took up their mic to talk to several speakers about SES, their sessions and their thoughts on the state of the world of search. Below you can find four interviews with Andy Atkins-Kruger, John Marshall, Matthew Wood and Erica Schmidt.

The interviews were made for and hosted on Webmasterradio.fm. Click on the play links to hear the interviews. Be also sure to listen to our live show on Webmasterradio, every Tuesday at 7 in the UK, 8 in the rest of Western Europe, which is in the US at 2pm on the East Coast and 11am on the West Coast.

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SEO: Where to Next?

So where is SEO going? Like lifes many mysteries, similar to “Why are we here?” and “If a tree fell in a forest would it make a sound?”. There is no clear defined answer which is why SES kindly put together a panel of experts within the online environment to discuss…

It is always nice to be in an open session, I feel it allows the speakers more freedom to say what they want on a variety of aspects of search. More importantly it lets us hear them talk with their guard down; this hope of a slip up was mainly aimed at the Google employee, Maile Ohye.

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SES 2010 – Day 2- Brian Eisenberg – 21 secrets of top converting websites

Firstly thanks to @LisaDMyers for inviting me to blog for state of search, really great to be involved in what will be a fantastic resource for all search professionals. But enough about that lets get into improving conversion rate which was a fantastic session at London SES 2010.

Brian Eisenberg (@grok) started out saying “Everyone’s websites suck, average conversion rates are about 3%, and they haven’t gone up particularly over the last 10 years. Technology has advanced so why not conversion rate?” that’s a pretty compelling argument especially given the amount of money companies spend on attracting traffic. (more…)

The real time danger: Google opens up for spam and scam

This post was originally posted by Bas van den Beld on Searchcowboys.

Real time search is there. And it looks great. And it works great. It’s really great and I love it. This really is the new step in search. But are we ready for it? Is Google ready for it? Looking at what a couple of SEOs at SES Chicago found not. But spammers might be ready. Real time search could be a great spamming tool.

At SES Chicago Outspoken Media blogger Rae Hoffman, aka Sugarrae noted the new real time search feature and immediately started testing. She was surprised in what she saw and pulled Dave Naylor, Michael Gray and Frank Watson into a room and the four hard core search experts found some troubling results. (more…)

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