This post was originally posted March 8 2010 and has been updated. One of the best ways to get quick access to what is hot or not in search and to learn a lot in a short amount of time is visiting one or more of the bigger or smaller conferences in the world about search marketing and related topics.
The conferences serve another purpose also: talk to those who can help you take the next step in your search experience and the way you work in search. With that I mean the people who are doing groundbreaking work in the industry. They not only find out what works, they are also willing to share that information. (more…)