The conference went by quickly, way faster than I thought. Arriving on Saturday evening and leaving on Thursday morning is not really that long especially when you fly in from Germany. Unfortunately I do miss SES day 3 because of a speaking engagement on Saturday back in Germany but since I now do have to spend approx. 10 hours in the plane heading over from San Francisco to Frankfurt I think it’s a good time to wrap some things up and just write down some general thoughts on SES SF that I still have in mind. (more…)

All right folks, we’re back with another session at SES 2010 in San Francisco. This time we are talking links and actually “How to Become a Link Magnet”. This should be interesting especially with this great line-up having Aaron Kahlow, Rand Fishkin and Jim Boykin on stage. The session’s description looks promising as well: “Find out from a panel of experts how you can have your (metaphorical) 15 minutes of fame, become a link magnet and dominate search engines.” Oh yea…

First on stage is Jim, he’s going to talk on highly trusted links like those from edu’s, gov’s, etc. He actually divides between link bait magnets vs. trust bait magnets – the differences are: (more…)

Here we are – back after the lunch break (ok yeah, I admit, lazy me skipped one session) with another session at SES San Francisco 2010. Now we’re moving over to some enterprise stuff titled “Scaling Up Your SEO Campaigns”. Taken from the official teaser: “In this session the panel discusses the need for enterprise wide planning, implementation and control of SEO campaigns for improved ROI.” We have actually four speakers up there: Russ Mann, Seth Besmertnik, Jim Yu and also Horst Joepen (yeah, Germany it is) – moderation by Mike Grehan. (more…)

OK, here we are – back in the game. First session of the day is scheduled to be “News Search Optimization” – featuring some really great speakers including Mr. Brent Payne, Allison Fabella, Topher Kohan, Eleanor Hong – the panel will be moderated by Dana Todd. The session description says, that “in this session, we look at how to make use of press releases and news content to tap into the power of news search”. We’ll let’s see… (more…)

Good morning and welcome back for day two at SES San Francisco! Evert and I will be live-covering some of the sessions for you, so you should make sure to check back regularly. To not miss anything be sure to bookmark our SES event page and for the latest updates connect with us on twitter!

Today’s morning keynote will be done by BJ Fogg, he is Director of the Persuasive Technology Lab at Stanford University – and the keynote is titled “Using Computers to Change What We Think and Do”. So let’s see what he brought us. (more…)

Now here we are – last session of the day titled developing great content and packed with four speakers (Wendi Sturges, Heather Lloyd-Martin, Rand Fishkin and Michael DeHaven). Let’s see what those four brought for us.

Things get started and Wendi of Yahoo! states that they still think content is king (yeez… that thing just doens’t want to go away!) and as they do have a lot of different content resources like Editorial, blogs, video, 3rd party content, Y! Original, etc. the care about those (more…)

Here we are – back from the coffee break, had some nicely purred Starbucks – not too bad! I’m in the link building basics now; hopefully I can learn something there I’m probably not repeating all the basics here (not sure how detailed they’ll be) but of course I’m trying to catch the most important message of each of the panelists.

Debra Mastaler is the first one up – let’s see what “basics” she brought. So according to her agenda, she’s going to talk about ink popularity and link influences. (more…)

We’re back after the lunch break with a session I’m really excited about: Successful Information Architecture. On the panel we have Shari Thurow and Eleanor Hong – moderated by Adam Audette. Let’s see what these three have to say about successful IA. Please also be sure to check out my introduction post on IA pitfalls I wrote a week ago.

OK – Adam Audette is not here so Bill Hunt takes over the moderation cause Adam didn’t make it. Anyways, first up is Shari. (more…)

Here we are with the next session: “Search – where to next?” First on stage is Marc Poirer and he is going to talk about search marketing as a discipline and how it changed in the last years and of course where it will be moving to next.

Let’s start with some statistics:
- Adults spent 34% of media time online
- Online represents 12% of media spent
- But this is massively increasing: It will be doubled in 2014! (in the US)
(more…)

A wonderful good morning from San Francisco – this is the first day at SES SF 2010 and State of Search will be covering live. We’re already having some delay but the opening keynote by Jeffrey Hayzlett is going to start any minute. Please also make sure you’ll be following @state_ofsearch on twitter for some real-time action.

I’ll be updating this post on a regular basis – hopefully taking away some interesting statements out of this keynote – so stay tuned. Well… at least I’ll try to – the wifi does not seem to be too stable right now… (more…)