At this years SES New York we are bringing you, next to the regular blogposts, something else. We went around the Expo Hall and talked to different tools asking them to ‘pitch’ for us. Tell us why their tools are the best.
In this video Checkdog.com, a tool which helps control your spelling on your websites. Like an online spellchecker for your website, a very useful tool which gives you an overview of your misspellings really quickly.
Standout sessions from Day 2 were a series of talks on landing pages and conversion with Bryan Eisenberg as both speaker and moderator. Both sessions were spilling out of the doors with so many people eager to learn about conversion optimisation and of course to listen to Bryan both inspire us and force us to start taking conversion action!
Some of the info was previously covered in the state of search conversion conference wrap up so be sure to check it out!
No sooner is one SES over than another begins. This time, it’s SES New York 2012! Many of the New York sessions follow a similar programme to that of SES London in February (see our SES London 2012 coverage) but with a new set of speakers there is always something new to learn.
My standout session from Day 1 was without a doubt ‘The Tools of the Trade for SEO’. Even though a similar session was covered in London, a new set of speakers means a new set of tools and maybe something new for you to look at.
I have to admit I was a little dubious about this session after the display session yesterday, which left me a little confused, however I think this was probably the best session I attended of the whole conference and has left me itching to get back and start trying this out. I also managed to grab Dean Vegliante of netmining for a quick one to one after the session, so make sure you read right down to the bottom to see his insights too!
Next session today is the Facebook Marketing Tactics session. Let’s see if the experts on the panel really share some “killer tactics for harnessing the real marketing and ecommerce potential of Facebook Advertising, Fan Pages and Groups”. In the panel we got Marty Weintraub of aimClear, Harry J. Gold of Overdirve Interactive and Lisy Buyer of The Buyer Group.
At SES New York I got to talk to a couple of speakers who all had interesting sessions at the conference. Every single one of them had a different angle on search and social media.
I talked to Tracy Falke, John Marshall and Kristjan Mar Hauksson about their talks, their jobs and what keeps them busy. Find the videos below.
Tracy Falke runs Content, SEO, SEM, and Social for Freestyle Interactive, one of the largest full service creative digital agencies in the UK. She also works with their Art Directors to conceive, execute and manage CRM (or social CRM campaigns, and sometimes even invent technical solutions, though she can’t code!
At SES she talked amongst other things about automating Twitter in a much discussed session. After the session I talked to her:
At Search Engine Strategies New York I got the chance to talk to many different people from all over the world with all different perspectives on the industry and on Search Engine Strategies in specific. I interviewed Jonathan Allen, director of Searchenginewatch, Mel Carson, Microsofts European adCenter Community Manager, our very own Lisa Myers, CEO of Vervesearch and I went by the booth of Facebook to ask them what they were doing on a search conference. Listen to all the interviews below or download them to your ipod! (more…)
A very special show this time coming straight from the webmasterradio booth at Search Engine Strategies New York 2010. While seated at the booth Bas was joined by Roy over Skype from Holland.
Bas and Roy welcomed guests Jon and Lisa Myers, Dixon Jones and Dave Naylor. After the first break Richard Zwicky also joined into the discussion.
Every guest gave their take on the conference and noticed that many of the sessions had some sort of local topic in them. The recent interest of local search in the UK were discussed, as well its importance in the SERPs, its lack of support and the problems with it as a result.
The opening keynote of SES New York this year was done by David Meerman Scott. He opened with an example of Cindy Gordon who started a theme park. She told just seven people she was opening. The seven people were influential bloggers. Off course they started to write about it. Within seven hours 350 million people had heard of the Harry Potter theme park.
These days its about getting the attention. When David travels he asks people questions. He asks the audience the questions on what they have done in the last six months:
He then shows a video of his earlier speaking engagements where he asked the same question. (more…)
Stay up to date with the latest articles
