We’re at SES London 2012 – so here is the first in our series of posts this week.
Link Building in a Post Penguin World
Bill Hunt, SES Advisory Board; President, Back Azimuth Consulting
Kevin Gibbons, UK Managing Director, BlueGlass Interactive
Paul Madden, Owner, Automica Limited
Links have existed long before Google, we just didn’t think in those ways. Links prior to the art of Linkbuilding as we know it existed were earned not necessarily placed via news, web portals, open directories and general web content.
Along came Page Rank > Money – and we have eventually ended up with a post panda apolcalypse launching a host of theories, ‘much needed’ cleanup, and the start of a different way of thinking when it comes to link building. (more…)