Posts About ‘SES London 2013’

Maximising Realtime Marketing Opportunities #SESLON

Jon started the Wednesday keynote with a small change. Dara Nasra was originally going to present the keynote but he was sick. Jon suggested everyone tweets Dara to wish him well. The session was then handed over to @Ollisnoddy who is the head of planning at Twitter.

Olli started talking about the origins of twitter 7 years ago and talked about how twitter started in the first place. Jack Dorsey loved couriers and the information that had about the city. Twitter aims to be the pulse of the planet. (more…)

Keyword Modelling Analysis with Bill Hunt

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Bill Hunt, SES Advisory Board; President, Back Azimuth Consulting

Seasoned Speaker Bill Hunt is always a pleasure to listen to. Loads of slides and a huge amount of useful information for how to think about Keywords, targetting value and making sure that your budgets are being used wisely.

Starting with the example of a keyword targeting fail whilst looking for a Wine Cooler that held 50 bottles, the SERPS brought a whole manner of listings that consumers then have to trawl through again to find the best match.

This is Bill’s blueprint of how to undertake your Keyword Analysis effectively.

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Link Building in a Post Penguin World #seslon #seslondon

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We’re at SES London 2012 – so here is the first in our series of posts this week.

Link Building in a Post Penguin World

Moderator:

Bill Hunt, SES Advisory Board; President, Back Azimuth Consulting

Speakers:
Kevin Gibbons, UK Managing Director, BlueGlass Interactive
Paul Madden, Owner, Automica Limited

Session #1 – Kevin Gibbons – www.blueglass.co.uk, @kevgibbo

Links have existed long before Google, we just didn’t think in those ways. Links prior to the art of Linkbuilding as we know it existed were earned not necessarily placed via news, web portals, open directories and general web content.

Along came Page Rank > Money  – and we have eventually ended up with a post panda apolcalypse  launching a host of theories, ‘much needed’ cleanup, and the start of a different way of thinking when it comes to link building. (more…)

Play SES Bingo!

Today it is the first day of SES London 2013. Lots of things are going on and you will be getting updates from us from London throughout the next three days. If you are visiting SES London, we have some fun things for you. Starting with this: SES Bingo. Richard Kirk provided us with this sheet. Let’s see who has reached ‘Bingo’ first! Make sure you tweet about it using the hashtag #seobingo!

seslonbingo

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