Adding to track of PPC and social media optimisation this session looked at PPC beyond Search Expanding current PPC search campaigns, looking for new opportunities, tactics and understanding between local media ads, mobile and many new display options.
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“20% of all desktop searches are local…40% of all mobile searches are local”
That’s a pretty good reason to be considering both mobile and local.
This is a wrap up of the session “Why Content Strategy is Crucial for Social Search” from SES London 2012. The session had the speakers Chris Boggs (SES Advisory Board; Director, SEO, Rosetta), Rachel Hawkes (Account Director, Elemental) and Krista LaRiviere, (CoFounder & CEO, gShift Labs) speaking.
This session was concerned with how social media affects search results and activity within the search results. Concentrating on search results in .com given that we are not seeing everything on .co.uk (yet!), but definitely the shape of things to come.
This is penultimate session of Day 2 at SES London and at the SEO track we have Stephen Pavlovich and Jeff Slipko. Stephen and Jeff will be explaining how and why SEO links to brand building and goes beyond just increasing visitor numbers. The subject for the session is Understanding User Behaviour and Increasing Site “Stickiness” and some of the tips they give away should help websites to keep visitors on a site as long as possible.
The next session is all about Meaningful SEO Metrics. With more resources being dedicated to creating well optimised and keyword rich landing pages, Senior Management are demanding more proof of the return that they are investing. This session is led by Jon Myers and we have three great speakers discussing ways to move beyond the basic SEO metrics and look into more qualified measures to get the campaign budget increased to the level it needs to be at.
If you moved home you wouldn’t think twice about having your mail re-directed or telling your friends your new address. In fact, you may go out of your way to make sure everyone knows by throwing a house warming party and sending out invitations. However, a surprising amount of businesses when changing their website address or making significant changes to their web pages, CMS, content or URL’s let anyone know at all – least of all search engines.
Next up in the PPC track we have Ben Jesson and Craig Sullivan talking about Conversion Rate Optimisation. In this session we are going to learn exactly how to change a website to achieve increases in profit in the shortest amount of time.
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Yesterday at the PPC tools of the trade session, I was expecting a session with an explanation about some good PPC tools. But the three speakers hat another interpretation of the session. They talked about which features to look for, when you are searching for a good PPC tool. So let’s see what we’ll get today in the SEO tools of the trade session …
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This is the first of my five live blogging sessions for State of Search at the SES London Conference today. We will be listening to Jonathan Beeston and Sam Fenton-Elstone talking about PPC Campaign Architecture and how to get this key campaign element right and truly set up for success so let’s get started.
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Re Targeting is one of the growing marketing strategies and the two speakers were both very knowledgeable.
Guy started by saying yes definitely and he went on to share about how it works and case studies.
The basics:
It’s a simple way to connect with users based on past interactions with your website
Integrated into Adwords
Person visits your website a tracking cookie is dropped. A user leaves the site and visits other sites on the web. You then show them banner ads and paid search adverts. User then clicks on the ads and comes back and makes a purchase.
I love tools….it’s kind of a hobby to play around with new tools at night and during the weekend. So I’m looking forward to this PPC tools session at SES London 2012. The session is moderated by Jon Myers of Yahoo. Speakers are Thomas Bindl, CEO & Founder of Refined Labs, Alistair Dent, Head of PPC Training at Periscopix and Andy Mihalop, Head of Search and Biddable Media at Moneysupermarket.
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This is quite a unique panel about the business of SEO. Jake Langwith concentrated on headhunting for good people whereas Lisa concentrated on winning new accounts.
Jake is a head hunter specialising in SEO recruitment. Forget job adverts it’s all about the proactive search.
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