At SES London 2011 there are many knowledgable people. We see them, talk to them and interact them. But if you are not here, that is difficult to do, so we try to ask them questions and share that knowledge with you. In this interview we talk to Li Evans, author of the book “Social Media Marketing“.
In the video she discusses the book, how people should look at social and gives away some free tips!
Hi again folks! This presentation was a very exciting one moderated by Yahoo!’s Jon Myers and featuring Dave Coplin from the Bing/Microsoft team, Paddy Moogan of my alma mater agency Distilled and Aaron Khalow of online marketing connect.
The panel was really well rounded and we got perspective from a search engine (Bing) that has, to its credit really been pushing things forward in terms of social and real time. We also heard from Paddy who had done a lot of tests around optimising for Real Time and had some great ideas. Finally we heard from Aaron who comes from a more traditional marketing background and asked some tough questions that all big companies will be asking: is it really worth it?
Good morning folks. We’re coming to you live this morning from the SES conference in London. We’ll be covering the sessions all day today as well as tomorrow so feel free to follow along with all the coverage.
For our first session this morning we’re having a look at Successful Information architecture with Alan Perkins from Silverdisc and Richard Baxter from SEOgadget (the image is also from Rich).
I’ll be honest when Bas sorted tickets for us to cover SES London there was one session I really wanted to really wanted to cover this one with Lee Odden from Top Rank Blog.
Here are my big take aways from his session.
In one of the first sessions of SES London John Butler, Fromer Global Head – Communications & Media, dunnhumby shared some of his experience in ‘Loyalty Marketing’.
To be honest the session did not really what the headline title of the session ”Monetising Social Comerce” suggested but some interesting take aways none the less. (more…)
My last session of the day features a panel of Dave Naylor from Bronco, Bill Hunt from Back Azimuth Consulting and Jonathan Beeston from Efficient Frontier battling it out in a head-to-head over the age old debate: Which search marketing tactic is the most cost effective, PPC or SEO? Moderating the battle is Jon Myers from Yahoo!.
First up is Bill, setting the scene on PPC vs SEO. Why can’t we all just get along? is Bill’s first question. So first things – collaboration or cannibalisation? If you have both the top PPC and top organic result, what should we do? Is it working for that company? (more…)
Matt Bailey: Founder of Site Logic focused on missing pieces
Matt started by saying you need to establish how you are to be measured at the beginning of every project. Define how accountable you are to that. There may be things that are out of your control. Increased leads don’t necessarily mean increased profits so make sure you have an accurate picture.
Defining your lead value is vitally important and working out what it is based on is essential in the planning phase. If you are held accountable to the revenue generated you need to incorporate your analytics into a CRM and question the data that comes back from the CRM.
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Next up are Pete Young from Brilliant Media (and State of Search blogger!) and Matthew Bailey from Site Logic Marketing talking on how to look beyond the basic/obvious metrics such as PageRank, indexed pages etc. and further into metrics that can make big changes to your company and your ROI. Moderating the panel is Brian Clifton, author of Advanced Web Metrics with Google Analytics.
So what does meaningful metrics mean? Brian Clifton gives a little background – firstly we have to consider two different types. Firstly there’s the nicely controlled on-site metric – what visitors are doing on your site, what they buy, where they come from, how long they stay. The majority of these are all within our control. Off-site metrics are quite different. People talking about your brand, tweets, mentions – how do we compare these metrics alongside one another and gain meaningful insight from them? (more…)
Yahoo and Microsoft search alliance overview was covered by Jon Myers from Yahoo and Mark Richardson from Miscrosoft UK. Mark started by showing the video below.
The opening keynote at SES London was done by Jeff Hayzlett (who we interviewed last year). A very interesting and inspiring talk. Mel Carson of Microsoft Advertising sat down with Jeff right after his keynote. You can see the interview below. Be sure to also look at the Microsoft Advertising blog, they are also covering SES London.
My first session of the day and a back and forth presentation between Andy Atkins-Krüger from WebCertain and Bill Hunt, SES Advisory Board and Back Azimuth Consulting.
They’re covering how to deal with companies who are targeting multiple markets or countries, and the complexities to be considered alongside standard SEO. The session looks at key issues critical to successfully developing, optimising, and launching multi-global websites.
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The keynote was delivered by Jeff Hayzlett and was one of the most inspiring marketing talks that I’ve personally heard. He was faced with the challenge of transforming Kodak from a film company that was doing 15 billion dollars in consumer film 5 years ago. No one buys film any more so they needed to radically rethink their business to adapt to the 21st century.
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