Next up are Pete Young from Brilliant Media (and State of Search blogger!) and Matthew Bailey from Site Logic Marketing talking on how to look beyond the basic/obvious metrics such as PageRank, indexed pages etc. and further into metrics that can make big changes to your company and your ROI. Moderating the panel is Brian Clifton, author of Advanced Web Metrics with Google Analytics.
So what does meaningful metrics mean? Brian Clifton gives a little background – firstly we have to consider two different types. Firstly there’s the nicely controlled on-site metric – what visitors are doing on your site, what they buy, where they come from, how long they stay. The majority of these are all within our control. Off-site metrics are quite different. People talking about your brand, tweets, mentions – how do we compare these metrics alongside one another and gain meaningful insight from them? (more…)