It was the final and probably one of the best sessions at SES London 2011: Social Media and the Marketing Mix with Kristjan Mar Hauksson and Mel Carson. Both gave a very inspiring presentation. Afterwards both got interviewed. Find their interviews below.
Kristjan about how Social Media Marketing made a huge impact on the Iceland tourism industry and Mel Carson about Microsft’s look at social.
We spent quite a few days in London last week covering SES London 2011. And we were not alone. There were many other people present at the biggest search event in Europe. Three days full of information but also three days of social gathering. With the help of Li Evans and the Microsoft Advertising Team, who provided many of the pictures, we made the video below which should give you a nice insight into the three days. And you might even be in there! Are you? Let us know!
Last week the State of Search crew attended SES London 2011. We were there with a lot of bloggers who were either speaking or blogging away for your pleasure. There is no other place than here where you could find the most information about what went on in London.
Below you will find an overview of all the posts we did at SES London, as well as some pictures to help you get a view of what went on. And not just that, we looked at some other blogs too so you really have the entire overview of three days worth of great valuable SES content. Enjoy!
This weeks episode was all about SES London 2011. Both Bas and Roy were there. They discussed the opening keynote of Jeff Hayzlett and other sessions. Also Bas interviews Jon Myers from Yahoo, Taylor Pratt from RavenTools, Andy Atkins-Krueger and Dixon Jones.
The shownotes are below.
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Lee Odden had a great session at SES London. I sat down with him to discuss his talk, his view on Europe, his blog, his business and much more.
The world of search and marketing is constantly evolving and merging which is why SEOs have got to constantly be aware of how to utilise off page assets online. Universal search has meant that organisations can now index, rank and obtain traffic from a wider channel of sources so it is vital that you are involved in that space.
Paddy Moogan steps up first to talk and makes the point known that he is called Paddy not “Patty” as it says in the SES conference guide. I am sure people won’t forget as his presentation was packed with actionable points and valuable pieces of information.
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Mobile strategies are an ever increasing consideration when organisations consider marketing budgets. This session focused on mobile SEO but also touched on how to drive traffic with mobile applications.
Both presenters discussed the common mistakes that are made within the mobile environment and how you can act to resolve them and have a more effective mobile strategy
Mikkel deMib Svendsen, Creative Director, deMib.com & Andrew Girdwood, Media Innovations Director, bigmouthmedia are always good value and they had a session on feeds, xml & blogging in general.
It was a bitty session but a few good take aways.
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More and more site owners are concerned that they might be getting penalised accidentally or overtly because of duplicate content.
Do they have cause for worrying? Certainly, many in house or external SEOs have experienced duplicate content issues and 90% of them through natural means such as syndicating content or catalogue driven product pages that vary only in colour of product.
This session looks at various issues and explorers potential solutions.
Next up a SES we have session with Matt McGowan, Managing Director, Americas, Incisive Media, Ralph Tegtmeier, aka, Fantomaster, Tracy Falke, Director of Content, Search, Social Media & Emerging Technology, Powershift Media Group & Jonathan Allen, Director, SearchEngineWatch covering off some of the best ways to promote yourself on Twitter and use some of the automated tools to make managing an account easier.
Here were some of the bits I found most interesting/useful…
The fact is display and search are getting ever closer, I thought more attendees would want to learn more about how the biddable media but a half empty room suggests otherwise. Ultimately their loss and our gain as, Ciaran Norris, Head of Digital, Mindshare Ireland, Sacha Berlik, Founder and CEO, mexad & James Yancey, Managing Director, SearchIgnite Europe shared their view.
Here were the big takeaways
This panel was particularly interesting to me as I work for a large media agency (referenced in both these talks as a potential for lack of coordination and multiple tracking tools) and also because quite recently we have been working on dealing with some of these very attribution issues across the team – so a lot of these issues were all too familiar to me.
We had Nick Beck of Tug as well as Paul Mead of VCCP search talking about a good number of issues with attribution. Essentially the panel was formed on the back end of a meeting Nick had with a client in which they found themselves facing an issue: clearly 200+200+200+200 != 200. As a result of working across a number of agencies it is far too common that everyone tries to claim the conversion based upon different tracking methods and the result is a false reporting figure that far exceeds actual revenue figures for the client. (more…)
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