How to build a solid brand using the mix of social media and marketing

Its the mistake a lot of brands make when starting to use social media-tools: they believe that immediately success will come and that just being on social media will bring their tons of money and even more goodwill. They couldn’t have been more wrong. Social media is not just about using social media tools. Its about how you integrate all the elements of the social media marketing mix. By mixing the elements you can build a solid brand using social media. Its about looking beyond boundries.

This was the topic I was discussing at my panel session at Search Engine Strategies in London. This write up takes a piece from that presentation. I will try to explain the four elements of the marketing mix which you can use to build your brand. At the end of the post I will publish my presentation.

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Interviews with SES Speakers Andy Atkins-Kruger, John Marshall, Matthew Wood and Erica Schmidt

At Search Engine Strategies London Bas van den Beld and Jon Myers took up their mic to talk to several speakers about SES, their sessions and their thoughts on the state of the world of search. Below you can find four interviews with Andy Atkins-Kruger, John Marshall, Matthew Wood and Erica Schmidt.

The interviews were made for and hosted on Webmasterradio.fm. Click on the play links to hear the interviews. Be also sure to listen to our live show on Webmasterradio, every Tuesday at 7 in the UK, 8 in the rest of Western Europe, which is in the US at 2pm on the East Coast and 11am on the West Coast.

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Link Building Methods and Risks

A special session at SES London 2010 was completely ‘hosted’ by Webuildpages. Jim Boykin, CEO and “Link Building Ninja” of Webuildpages tried to give the listeners more understanding in the why and how of linkbuilding. Below a wrap up of the session by Sam Murray.

Jim starts off the presentation by asking “does anyone work for Google” and continues by asking any new audience members who walk through the door the same question. It has clearly set the tone for the session as buying links is the first topic for conversation.(*I think it is important to highlight at this stage that Jim doesn’t condone buying links.)

Jim feels that if you are targeting competitive short-tail phrases and you are not buying links then you should probably give up aiming to rank #1. Jim continues to state that a lot of companies out there are still buying links and even the ones that have stopped were previously purchasing valuable links. So if we can’t rank #1 for competitive key phrases what do we do? Aim for the long-tail. … Continue Reading

Mike Grehan looking forward to SES London

Next week SES London starts. The biggest Search Conference in Europe has made some changes in the format to keep the event leading in its field and attractive for visitors world wide. In the video below Mike Grehan looks forward to SES London and SES New York and explains how he in his role as VP and Global Content Director at Incisive Media plays a big role in the changes we can see at SES.