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A lot of times when you deal with SEO issues, these are related to URL structure, URL patterns and / or URL parameters being used. Since I’m currently doing some website restructurings for various clients, I thought I’d share some of the directives which we frequently use and which will make a lot of troubles just go away. In addition to URL handling I also added some performance related directives, as well as various access control tips. (more…)
Hi Everyone! Some of you will remember that I wrote an article here on State of Search about integrating online and offline marketing efforts and as a case study I used the Hoxton Hotel’s £1 sale from January of this year (2011). Although there were a lot of positive things to say about the efforts in general – I still think it is one of the single greatest “free PR” efforts in recent times – there were some technical concerns with the site and a number of people who complained about their experience.
After the most recent installment of the sale yesterday I had a great chat with the men behind the website to get a feel for what they learned from last time, what they improved and what still needs improvement. A very big thank you to Mark McDermott (Founder) and Aidan Kane (Lead Developer) from Codegent for taking the time to speak to me about everything going on “behind the code”. (more…)
Most of us are afraid of experiencing server downtime or loss of performance as this might result in loss of rankings, removal from the SERPs and loss in conversions.
This post aims at providing some insights tools that are available (either paid or free) to monitor your server performance and uptime. Some of them are paid, some of them are open-source and self-hosted. Each of the tools has its own characteristics and it really depends on what your needs are or what your technical experience level is to find a solution suitable for you or your company. (more…)
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