Posts About ‘SERPS’

More Social Elements in Google Search: Twitter not Facebook is the direction

Google-social

Google is taking it step by step, a very different way than we are used to in this digital era, but slowly but surely Google’s social face is becoming more visible. The latest additions to the Google search results are yet again another signal of Google’s social efforts.

Googles Social Search has been around for a while now (since 2009) but is only showing a small amount of social elements. Social results coming from tools like Twitter for example, were until now not a very big part of the search result. Google now has started to mix social results, from for example Twitter or blogs, with other results. (more…)

Google censoring torrent sites like BitTorrent and Rapidshare

lady-gaga-torrent2

It’s a fine line between freedom on the web and piracy when it comes to torrents. The little files help exchange movies, music, software and much more. Sometimes it is a bit shady whether or not this is right or wrong, sometimes its obvious.

Google is now, starting today, actively censoring torrent terms. This is also aimed on sites and terms like BitTorrent, utorrent, RapidShare and Megaupload. (more…)

Battle of the World Cup SERPs

The World Cup, the biggest sports event on the planet, is underway! And because I’ve always wanted to do a sports-themed blog post, I’ve compared the “world cup” SERPs for five different search engines to see what information they present and how.

Google

When you search for ‘world cup’ in Google, the top of the SERP consists of the results of the last few matches played, and an overview of the upcoming matches.

The matches played have links pointing to recap articles on the FIFA site. Below this list there are links to the FIFA.com homepage, the World Cup schedule, current standings and the overview of the England team – Google after all knows where I am, never mind that England is not the UK and the Northern Irish don’t have any particular reason to cheer for the England squad. But we’ve all come to understand that American search companies have great difficulty coming to grips with the intricacies of European nationalities and cultures. (more…)

A4U Expo presentations: from linkbuilding to Universal Search

The last two days Munich was filled with a lot of great content. The south German city was the host of this years

  • Social Marketing: From Offline to Universal (#a4uexpo presentation)
  • 6 killer presentations from #a4uexpo: Advanced Analytics, Information Architecture, Negative SEO & more
  • Launching an Affiliate Business on a ShoeString – A4U Expo London 2010
  • Microformat and Datafeed Optimisation – A4U Expo London 2010
  • Using Your Competitor’s Tactics to Gain a Competitive Edge – A4UExpo London 2010
    • Europe. The show was once again a big hit. The organizers once again did a great job, the organization was very good.

    But off course, its all about the content. We have done some interviews and have gathered information on A4U Munich on our special A4U Munich Event Page. But there is more. Most of the speakers presentations have been posted online. Below you can find a selection. On the A4U Munich page you can find more! (more…)

    Brand SEO: Tips for building equity off-site

    We’ve all heard how important it is to “own your page one” and “lock out your brand SERP” and suchlike. I am a big believer in brand SEO myself, as from my perspective the plus-sides are not just limited to the ability to dominate a few pages of Google for a search on your brand name. Numerous additional benefits can be had, from the SEO benefits of citation/link matrix – to the traditional marketing benefits of brand and message ownership; most are pretty simple to achieve… (more…)

    The value of keyword rankings

    Time to tackle another trend in SEO that may not necessarily be accurate: There’s an increasingly negative attitude towards keyword rankings as viable metrics of SEO success. I’m going to argue that keyword rankings are still valuable and should be an integral part of your SEO reports.

    Over the years there have been many changes to the SERPs that, according to some, heralded the end of keyword rankings. From Local Search to Universal Search, every new tweak and addition to the results pages was seen as another apocalyptic event that now, Once And For All, made for keyword rankings truly useless.

    The most recent Google features that have once again reopened the assault on keyword rankings are Personalized Search and Social Search. These would really make any monitoring of keyword rankings utterly and totally obsolete, some claimed.

    That’s, of course, not quite the case.

    (more…)

    Step away from your site, I dare you

    Not too long ago Search Engine Optimization was all about optimizing your site. Getting the right title tags, writing the right content and using the right techniques. The only thing you were doing outside of your own site was trying to get links to your site.

    Things have changed. Of course optimizing your pages is still important, important to get your own site ranking. But what about those nine other results on the first page of the SERP? They are interesting too. And theoretically they can all be yours. And for that you have to step away from your site.

    Anyone who has been paying attention at SES Amsterdam and SES New York knows what I’m talking about. Stepping away from your site can mean dominance of the SERPS. Using social media together with clever usage of news-sites is the key to the success. And no, I’m not just talking about Twitter. (more…)

    SEO and the Multi-layered Search Experience

    There is a pervasive mindset in the internet community that search engines such as Google are an entirely different class of website. Instead of a destination in and of themselves, search engines are seen as gateways to real content. The search experience as many search engine optimisers define it is limited to what users do in Google, Bing, and such.

    However, I’d argue that this is a limited perspective that no longer accurately reflects how users find content on the web. Instead I would call Google and its rivals first tier search engines – the first step in a multi-layered search experience.

    (more…)

    Is Search evolving into Online Anthropology?

    This post was originally posted by Lisa Myers on Searchcowboys

    I’m fascinated by search marketing, both paid and organic and I think most search marketers can agree that search is much more than just the relationship between a website and the search engines. It’s about the relationship between:

    • The user and the search engine
    • The user and the keyword/s they use in the search engines
    • The search engines and your website
    • The user and your website

    (more…)

    The Curious Case Of Google’s Bizarre UK Search Results

    This post was originally posted by Bas van den Beld on Searchengineland

    In Europe, SEOs are wracking their brains over what Google is up to in the UK. The Twitterverse has been buzzing over the last three months about Google’s strange search results, and many bloggers have addressed the problem since early June.

    What’s happening? Last June several UK SEOs started to notice changes in the UK SERPS. At first it seemed as if the Vince Update, which hit the US last February, caused the change in rankings. But in the UK there seemed to be more than just Vince affecting results. (more…)

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