In case you didn’t notice, there is a big discussion going on whether or not Google is pushing their own properties too much. And with the new “Search Plus Your World” that discussion focusses mainly on Google+. And with reason, because the suggested users in the right pane are all Google+ users.
You would expect those users to be, to say the least, active on Google+. But as pointed out before on other blogs, people like Mark Zuckerberg still are suggested even though they don’t actually use the service. This however is not a real big surprise, because it is about relevance and Mark Zuckerberg is relevant to the search term “Facebook” so it kind of makes sense. They should however maybe also show his Facebook account, but that is the discussion and I don’t want to focus on that here.
There is something else. Suggested connections do not only turn up in the right pane, they also show up underneath ‘regular’ search results. And it seems the connection doesn’t have to be relevant or because of Google+. (more…)