Posts About ‘SEOMoz’

Test: Fresh Web Explorer

2 months ago 1 Comment
freshwebexplorer

We have tested Fresh Web Explorer, the new mentions tool from SEOMoz. Do we love it?

Fresh Web Explorer (FWE) is the newest addition of SEOMoz tools. It is no secret to the people who know me that I both love, praise and use these tools on a daily basis. Some even accuse me of having a major small crush on Rand Fishkin, the way I go on about “his tools”. In other words, my hopes for this new addition are high.

FWE is a mention tool that ”lets you research and compare mentions and links to your domain using the power of the Freshscape index”, a “30 day index of 4.3 million feeds (and counting).” FWE is not real time, but pretty close, there’s a new Freshscape index every eight hours. (more…)

The #Mozcon Chronicles – Day 2 Afternoon Sessions

mozcon-2012-logo

After a very intense morning, we returned back in the huge meeting room ready to hear the speakers of the afternoon session of this second day of Mozcon.

This post looks at the experiences shared by four great speakers: Marty Weintraub, Pete Meyers, Jenny Lam and AJ Kohn.

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The #Mozcon Chronicles – Day 2 Morning Sessions

mozcon-2012-logo

This post takes a look at the morning sessions which took place at MozCon on day 2 of the event.

SEOmoz MozCon is an absorbing geek experience.

The first can be resumed with: “Forget the past, do real marketing and benefits – from links to social and revenues – will come”.

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The #Mozcon Chronicles – Day 1 Morning Sessions

mozcon-2012-logo

SEOmoz MozCon is probably one of the most looked for Web Marketing conferences of the year.

Not anymore only focused on SEO, but widening its attention to everything digital marketing: SEO (still a lot, for sure), Social Media, Content Marketing, CRO and Paid Search.

We will try our best to offer to you the most important things shared by the speakers here in Seattle, but if we will miss something, please forgive us because it is true that tons of cool stuff is shared by all of them in light speed talking velocity.

We will present you two daily posts, one about the morning sessions and the second about the afternoon ones.

So… let’s start!

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Page level link Metrics less important, social signals more important in ranking factors?

search-ranking-factors-survey-2011-preliminary-data

SEOMoz looks at what rankingfactors are important for Search engines (read: Google) every so many months/ years. This year they again consulted many SEO experts to find out what they think are the important ranking factors to keep an eye on.

At SMX Munich SEOMoz’ Rand Fishkin presented some preliminary results of that data and the data of research they did on over 10,000 keywords in the SERPS. The data is as said not definite yet but it is always nice to look at the findings so far.

The preliminary research shows not surprisingly that social signals have become much more important than two years ago, but what it also interesting is that it seems that page level metrics have become a lot less important than before. Read some findings and look at Rand’s presentation below. (more…)