“A cocktail of business conference (like SES or SMX) and hardcore “underground” SEO event (like SEO Campixx)”, that’s how I would describe the first Austrian SEO conference SEOkomm, which took place last Thursday, the 18th of November. 270 attendees from Austria, Germany and even North-Italy visited the sessions, which were divided in two tracks: a SEO practice track and a business strategy & white hat track.
Marcus “Mediadonis” Tandler started the conference with his “big surprise” session, which turned out to be a session about advanced linkbuilding for affiliates. Marcus’ message: Don’t focus too much on links with keyword anchor texts. Especially on high traffic money keywords (like loans for example) websites, with brand anchor text backlinks dominate the serps! (more…)