Posts About ‘SEO’

The value of keyword rankings

Time to tackle another trend in SEO that may not necessarily be accurate: There’s an increasingly negative attitude towards keyword rankings as viable metrics of SEO success. I’m going to argue that keyword rankings are still valuable and should be an integral part of your SEO reports.

Over the years there have been many changes to the SERPs that, according to some, heralded the end of keyword rankings. From Local Search to Universal Search, every new tweak and addition to the results pages was seen as another apocalyptic event that now, Once And For All, made for keyword rankings truly useless.

The most recent Google features that have once again reopened the assault on keyword rankings are Personalized Search and Social Search. These would really make any monitoring of keyword rankings utterly and totally obsolete, some claimed.

That’s, of course, not quite the case.

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Step away from your site, I dare you

Not too long ago Search Engine Optimization was all about optimizing your site. Getting the right title tags, writing the right content and using the right techniques. The only thing you were doing outside of your own site was trying to get links to your site.

Things have changed. Of course optimizing your pages is still important, important to get your own site ranking. But what about those nine other results on the first page of the SERP? They are interesting too. And theoretically they can all be yours. And for that you have to step away from your site.

Anyone who has been paying attention at SES Amsterdam and SES New York knows what I’m talking about. Stepping away from your site can mean dominance of the SERPS. Using social media together with clever usage of news-sites is the key to the success. And no, I’m not just talking about Twitter. (more…)

SEO and the Multi-layered Search Experience

There is a pervasive mindset in the internet community that search engines such as Google are an entirely different class of website. Instead of a destination in and of themselves, search engines are seen as gateways to real content. The search experience as many search engine optimisers define it is limited to what users do in Google, Bing, and such.

However, I’d argue that this is a limited perspective that no longer accurately reflects how users find content on the web. Instead I would call Google and its rivals first tier search engines – the first step in a multi-layered search experience.

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SES Amsterdam: Link Building with Dixon Jones

At the SES Amsterdam Receptional and MajesticSEO Marketing chief Dixon Jones talked about Link Building. After talking about the basics only a few minutes, he gave the audience some actionable insights in link building.

The basics of link building
First of all you have to decide if you need links for traffic or for seo. Social media are very good links, no matter if they are nofollowed or not. The best link for SEO is: (more…)

SEO copywriting: mythbusting & takeaways

The session “SEO copywriting: mythbusting & takeaways” had high expectations, at least from my end. And the two speakers, David Brinks and Ramon Eijkemans lived up to those expectations. They tried to ‘bust’ some SEO-copywriting myths and showed the room what you can do to make better content and do SEO at the same time.

The Mythes they busted:

  • keywordstuffing
  • less=more
  • this boring headline
  • seo copywriting = boring texts
  • content = king

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Microformats and RDF, is this the right time?

A low-level buzz in SEO that’s steadily becoming louder is the use of microformats. A brief primer: microformats, also known as ‘structured data’, is extra markup that surrounds your content, containing metadata that give search engine crawlers extra information about the content.

There are many different types of microformats, each with their own unique schema and rules, and each useful for a different type of data. A few examples:

  • hCard – the microformat version of vCard, useful for content describing people, places, and organisations.
  • hReview – the microformat for reviews of products, services, events, etc.
  • hCalendar – the microformat version of iCalendar.
  • XFN – a microformat for quantifying human relationships in links. (more…)

SEO: Where to Next?

So where is SEO going? Like lifes many mysteries, similar to “Why are we here?” and “If a tree fell in a forest would it make a sound?”. There is no clear defined answer which is why SES kindly put together a panel of experts within the online environment to discuss…

It is always nice to be in an open session, I feel it allows the speakers more freedom to say what they want on a variety of aspects of search. More importantly it lets us hear them talk with their guard down; this hope of a slip up was mainly aimed at the Google employee, Maile Ohye.

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