Posts About ‘SEO’

SES Amsterdam: Unleash the power of your organisation for SEO results

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Another summary of a session at last weeks SES Amsterdam 2011; Sander Tamaela, SEO manager at Onetomarket,  speaking about how to unleash the power of your organisation to get the most out of SEO.

First of all, explaining how SEO has evolved, all the way up to the recent Panda update, now a hot topic – but if you are worried about this you have been spending the last few years on the wrong SEO strategy. Who should SEO be accounted to? Not to your SEO (consultant) – but rather to your whole organisation – Sander explains. (more…)

The SEO Audit Checklist: Do It Yourself in Twenty Minutes?

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It is one of the most popular sessions on every conference it is being done: the site clinics. In these sessions sites from people in the audience get ‘ripped apart’ to see what they could do to improve their rankings. And it is something many SEO companies do: a quick SEO audit to see how things stand and where changes should be made.

This infographic suggests you could do that yourself. But could you..? Yes, partly you could, at least the first part. And you should, because you should look at your site with that view regularly. And then get the expert in there to do the rest. But will this checklist fo the trick? Not entirely, but its a start. (more…)

Finding a Good SEO Job

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One of the most important and difficult questions when starting a career is deciding where to work. In SEO choosing a good first role is essential as it will form the basis of what you will learn and what sort of work you will be exposed to.

As the process can be a bit difficult and just about every SEO company is hiring at the moment (or at all times it seems) I thought it would be worth leaving a few tips to new entries into the community or people thinking about a career change. (more…)

I Want to be Number 1! The Evolution of Making Page 1

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We all want to be on page one from Google, right? And before that we wanted to be on page one of Altavista, Lycos or even AskJeeves. We’ve built an entire industry on that phenomenon, trying to get to page one, and then number one.

Searchenginejournal is doing some great infographics lately and this is one of them: the evolution of making page 1. From Lycos to Google, from DMOZ to Panda Update. (more…)

8 Development Mistakes to avoid when migrating a website

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There always tends to be a little bit of an “us vs them” attitude between SEOs and developers. A lot of developers think SEOs = spammers and a great deal of SEO’s don’t understand enough about architecture, language and data structures to have a meaningful conversation about development.  So when things do go wrong it’s very easy to point the blame at the other party.

The aim of this post is to hopefully bring us a little closer together and provide a checklist for a site migration, if you avoid these issues you will go a long way to not destroying your clients search performance followed by that dreaded phone call. I personally consider these to be in the remit for both developers and SEOs and they should definitely be checked on the testing environment. (more…)

Driving Business Success with an Integrated Online Marketing Campaign

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This is a guest post by Dan Taylor, Director of Search at SEOwned Limited. Opinions expressed in the article are those of the guest author and not necessarily State of Search. Like this post? Let us know!

In big business, integrated marketing campaigns are the norm. A TV advertisement will be launched alongside billboard advertising, generating radio airtime and other traditional media coverage. However, smaller business owners cannot stretch to a full integrated marketing campaign… but they can still compete with the big boys by taking their advertising online.

The internet gives businesses, big and small, an almost-level playing field where the user can decide the campaign based on their own motivations. That could be price, brand, delivery or something else. So, what is the best way to compete with big brands online? (more…)

Looking at your Internal Link Structure: do they work?

Links are widely considered to be one of the, if not the most important ranking element. Getting the right links is hugely important. But also the links within your site play a big role. It is an indication

Pageranksculpting is a way of making sure your internal structure is in order. But the question is: is this important? Matt Cutts answered a question about this: “If we add more than one links from page A to page B, do we pass more PageRank juice and additional anchor text info? Also can you tell us if links from A to A count?”. The important part in this video is to watch Matt Cutts’ fingers. And in the first part he is quite open for his standards.

How to Spend Your Online Marketing Budget

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Greetings marketeers and search geeks. Today’s post comes as a result of the wonderful power of crowd-sourcing – which, if you have a decent network of friends in your industry is a great way to find blogging ideas, but that’s another post!

As a general rule I don’t like to blog about things that have been analysed to death and more importantly on things that people won’t be interested in reading. So, yesterday afternoon I put the question out there and a hat tip to Mr. Richard Fergie who suggested the following which I thought would be a great topic to cover: “if you had £1,000, £10,000 and £100,000 monthly budget what would you spend it on? And saying “it depends” is lame”. (more…)

The Problem with Testing in SEO

Let me start by saying I’m a huge fan of testing in SEO and other online marketing disciplines. Proper tests can take away a lot of the FUD (Fear, Uncertainty, and Doubt) that exists in the online marketing industry.

And there are several search engine prophets out there that are doing a superb job testing SEO myths and the impact of new search features. David Harry at SEO Dojo has done some great stuff, and so has the crew at SEOmoz (though a bit hit and miss).

The problems that exist with testing in SEO aren’t deliberate. I’m convinced that pretty much all tests performed by SEOs start with the best of intentions: to help uncover truths and add quality information and best practices to our methods. (more…)

SEO mentoring: mentors, mentees and the Mentoring Digital Minds project

My personal interest in mentors and mentoring was sparked a few years ago when a casual interest in SEO that I’d harboured for years turned into something else, an all consuming passion bordering on obsession.

At the time I was employed as a generalist marketing manager for a small business, lived in wildest westest Wales (still do) and was desperately looking for the training and learning infrastructure that I was sure would be provided had I been able to be a part of an SEO agency, or had there been a long established vocational path for aspirant SEOs. (more…)

Webmaster Tools Metrics That Matter

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Google Webmaster Tools, or Webmaster Central, is to be considered on of the more useful tools in the SEO toolkit that google is providing. Some of its features include showing how Google crawls, indexes and rank your site, the way people find your site in search result and the CTR on the clicks that follow by those result pages. Also you can find out, although limited, who is linking to you and to what pages, receive (email) notifications or alerts when your site contains malware, your WordPress installation needs an update or other issues that have been detected.

Why use Google Webmaster Tools?

So why should you use Webmaster Tools? Some of its features mentioned earlier already indicate why it might be helpful to verify your site and look into it periodically. Let’s go into some of the features that are available and understand how they can be of help to basically any webmaster or SEO. (more…)

Above The Line, PPC and SEO – It’s a “Brand” New Game

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First up, an apology. This is less of a informative post and more of an open-ended question to all marketers, and not necessarily for just those that focus on online or search marketing. I’m looking at brand, budget, media and ROI. And testing. Lots of testing.

Being an SEO at OMD, a full service media agency born from a purely offline media buying and planning service, for the past 11 months has been an eye-opening experience. Only half the people in the agency work in “digital”, so getting down on a campaign level as far as  ”search” or even more granualar “SEO” can be tricky.  I hold my hands up, I understand next to nothing about how offline or “above the line” marketing works. It’s too easy to become siloed and work almost completely separately. You get so used to assuming that my link building has no relation to their outdoor advertising that integration is something that needs hard hard work, daily hard work, in order to make it happen. (more…)

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