A common criticism levied against SEO is that it should be unnecessary. A lot of web professionals who don’t work in SEO say that a good website, built properly and filled with great content, will rank organically on its own merits without needing any SEO applied to it.
Now, as a SEO practitioner, I have an almost instinctual resistance against that argument. But it’s too easy to dismiss it out of hand. SEO is after all a multidisciplinary activity, relying on a great many disparate facets to be optimally deployed.
So let’s explore the issue in a bit more depth. Can SEO be made obsolete, if all other aspects of making and maintaining websites are performing at their best? Is it feasible to spread the role of SEO out amongst other web professionals, and not require a dedicated resource? (more…)