Posts About ‘Searchmetrics’

Tools Week Presentation Demo: Searchmetrics

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During the State of Search Tools Week we are doing several demo’s from tools, one is a demo of Searchmetrics where Marcus Tober showed us the product and took the time to answer questions afterwards, which you can also listen to in the video below.

After the video there is information about what was said in the Q&A so you can skip directly to the part you find interesting. Below more information on Searchmetrics,

Make sure you register for our other demo’s here (and get a month worth of MajesticSEO and LinkResearchTools for free)

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A Look Inside Searchmetrics’ thoughts and ideas

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Today in London the UK Searchconference takes place. It is a gathering of winners and judges from the UK Searchawards. One of the winners was Searchmetrics, they won the best tool of 2012 award. Founder of Searchmetrics Marcus Tober came in to talk about their tool and the thoughts behind it. An insightful talk which gave some insights into how Searchmetrics think.

Searchmetrics was already founded in 2007. One of the important things for Searchmetrics is that they have a scalable technology. As like many successful tools they have a strong partner network. (more…)

Manchester United most visible in Search, Chelsea most Social

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In a week in which there is a lot of Champions League Football taking place it is always nice to build a bridge between two completely different industries. And that is exactly what Searchmetrics decided to do when they started their research to find out which Premier League team is most visible in Google.co.uk and which team has the most social mentions.

The results are interesting. As you will see further down in this post the ‘League Table’ has a slightly different look than the one which shows the rankings of the ‘real’ Premier League. A few teams however rank well on all tables: Manchester United, Chelsea and Arsenal do well online, where Arsenal needs to catch up in points in the real Premier League. The best social platform to be visible on seems to be Facebook. (more…)

Travel Sites Missing Opportunities With Images and Video

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I travel a lot. And to be honest: it usually is horrific to find what I am looking for. No matter if I use Google or go directly to a travel site, it always takes me way too long to find the hotel or flight which fits me best. Both travel sites and Google I think could do a much better job for those seeking travel information.

In the past few years travelsites and Google have developed a love – hate relationship. Travel sites depended on Google for much of their traffic, but at the same time saw Google take away that traffic when Google decided to launch some features which would bypass the travel sites. On the other side Google is very much interested in the reviews which appear wealthily on travel sites.

One thing I’m personally always missing on travel sites is the right imagery and the right videos. And with that I don’t mean the standard images of an hotel room or holiday house which never actually show what a place really look like. I always wanted to see imagery from people who were actually there. Now research from search marketing agency, Epiphany with use of Searchmetrics also shows that the imagery which is being used could be used a lot better for findability in Google. (more…)

Who Gets The Most +1′s? Daily Mail and Telegraph, Times Not on G+

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It is a dangerous area: taking a look at how many likes, how many tweets or how many +1s a specific website gets and drawing conclusions out of these results. Because, what does it really say about the popularity of those sites?

Searchmetrics decided to take a look at UK newspaper websites and try to figure out which one of them has the most authority. Not just based on one metric, but on several.

Searchmetrics found that despite these having fewer Google+ followers than others the Daily Mail and the Telegraph web sites are more frequently shared. (more…)

Tools at SES New York: Searchmetrics

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As you are used from us we try out different things around events. That is one of the things that makes us special! At this years SES New York we will be bringing you blogposts again about sessions, but we are also trying to do something more. We decided to go around the Expo Hall and talk to different tools asking them to ‘pitch’ for us. Tell us why their tools are the best.

We will be bringing you these pitches on video throughout the next few days, today: Searchmetrics Founder Marcus Tober tells us about his product. Find below the 5 minute overview of Searchmetrics. Enjoy! And again, let us know your experiences with the tool in the comments.

Searchmetrics Essentials: a Must-have for International Marketers.

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There are a lot of tools to analyse your competitors’ and your own websites on the market. Most of them focus on the English-speaking countries, some of them on the German-speaking. But for me, for example, it has always been very hard to analyze websites in my home country: the Netherlands. Until recently there wasn’t a decent tool that covered our market. But now there is Searchmetrics Essentials and with just one subscription you can analyze SEO, SEA, Social and Link data in 15 different countries!
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Marcus Tober: “Users evolve with the Search Engines”

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In less than two weeks the European Search World will gather in London to attend, network and share knowledge at SES London 2012. Like every year it promises to be a great event with a great line up of speakers. State of Search will off course be covering the event and in cooperation with our friends at SEO Chicks there was the contest to win tickets.

Going up to the conference we will also be shedding our light on the event. We have asked several speakers at the event to answer some questions. Questions about SES off course, but also about the market in general: where do they feel the market is heading.

Today we listen to Marcus Tober, CTO of SearchMetrics. (more…)

Searchmetrics Dashboard To Give You Quick Insights in Search Visibility

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The world of tools is going like crazy at the moment. And for a reason. Tools after all can give you insights which can help you build your brand or product. Our good friend Andy Betts wrote a great piece on that yesterday over at Searchenginewatch.

Searchmetrics is one of the tools which has been popping up everywhere in the past year. Searchmetrics today announces a new feature. They are launching an online dashboard for its Searchmetrics Essentials software with complimentary search and social metrics to anyone. Without an account you can now get information on organic and paid search visibility and visibility on Social Networks. (more…)

Facebook and Google – who influences who?

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This is a guest post by Marcus Tober, co-founder and CTO of Searchmetrics, the world leader in search analytics software. As the company’s CTO, he is responsible for advanced technology research, product development, and SEO consulting programs. 

The link between the main social networks and Google rankings is a complicated one. For example, do pages with lots of shares and likes in Facebook rank better in search engines or is it the other way round? Earlier this year Rand Fishkin of SEOmoz analyzed various data points that did show a correlation between Facebook Shares, Likes and Comments. This led him to conclude that Facebook could indeed be impacting Google’s SERPs.

We wanted to look at this in more detail so we checked our own Searchmetrics data from Germany. First we looked at the 20,000 most important keywords (based on different weighting factors like for example search volume) in Google Germany’s index. From that we analyzed the top 30 URLs on each keyword – what was the Facebook activity in terms of Shares, Likes and Comments on these pages? (more…)

Panda Update Europe: More details on Germany and French Winners and Losers

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Searchmetrics earlier this week responded quickly to the latest move from Google in their algorithm updates. The Panda Update which was rolled out World Wide and thus in Europe last week saw winners and losers in the different countries.

We already saw the list of Germany earlier this week, now Searchmetrics has released the list of winners and losers in France and is giving us more details on the winners and losers in Germany. It turns out that if you lose, you lose big and if you win, you only win a little. According to Searchmetrics visibility can go down to almost 99%, but winning only means a few percentages gain. (more…)

Facebook Profits from Panda Update in Germany, Ciao Loses

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Only last Friday Google announced that the Panda Update was going World Wide and already things are changing. Google told us last Friday that they expected 6-9% of queries to be affected by the algorithm Update. We’ll have to wait and see what the real impact will be but Searchmetrics has already given us some insights into the German market.

Searchmetrics just moved into new Berlin offices and had a warm Google welcome with the announcement last Friday. They however immediately went to work and created a list of expected ‘winners’ and ‘losers’ from the update. The biggest losers are ciao.de, gutefrage.net and dooyoo.de. The biggest winners are golem.de, Facebook and focus.de. (more…)