All right folks, this will be my last bit of coverage for the event and one that I’m really excited about. For those of you who know Martin (or who happen to work for him
) know that he has done some seriously blackhat stuff in his past and is a very creative guy. As his presentation at Distilled’s LinkLove conference last year Martin caused a bit of a stir so I, for one, am very happy to hear that today he’ll be imparting some of his wisdom from his more recent efforts of doing big brand SEO.
Without further ado, let’s hear whether Martin’s white hat tactics are as entertaining and inspiring as his black hat ideas… (more…)

