A research performed by the Dutch Dialogue Marketing Association shows that things are looking good for search marketers, much more money will be spent on search in 2010. The research shows its all about the dialogue, search and mobile.
The research is a quarterly questionnaire amongst the members of the DDMA. The results give us a nice insights in which direction the marketers believe the industry is going. We can learn and benefit from that. (more…)
This year for the first time the UK Search Awards are organized. In several different categories the best in Search for the UK are chosen. The organizers, who are also organizing SASCON, are planning to make this big.
We talked to Peter Young, one of the organizers (and State of Search Blogger off course) and asked him about the awards.
Aliweb, Wanderer, Lycos. They were amongst the first search engines out there in the early 1990s when Internet became a real public tool. It wasn’t until 1995 we saw the birth of Yahoo and Altavista, while it took another three years before Google was there. And remember the short period in which “Cuil” was trying to be the Google killer? It is all gathered in this nice infographic by SEO.com (more…)
The fact is display and search are getting ever closer, I thought more attendees would want to learn more about how the biddable media but a half empty room suggests otherwise. Ultimately their loss and our gain as, Ciaran Norris, Head of Digital, Mindshare Ireland, Sacha Berlik, Founder and CEO, mexad & James Yancey, Managing Director, SearchIgnite Europe shared their view.
Here were the big takeaways
There has been a lot of noise over the last couple of weeks regarding Google Patents such as those on dynamic linking, which have prompted conversations on whether SEO as we know it is due for a significant change. In particular the advent of social media is one that many experts in the sector have suggested is likely to see greater infliltration into the mainstream algorithm, particularly should Google start to look at other factors to replace the existing heavily link centric framework.
There is no doubting that social media already has a significant place within SEO, and the search engines themselves. Take a look at many results – particularly in logged in accounts – and you will notice features such as ‘Social Circle’ included within your search results – and allowing peers and friends to potentially recommend and influence your decisions based on previous behaviour. This adds a new layer of complexity to many search campaigns, and a new consideration in terms of channel choice and integration. Further to this Real-time search, which includes data from social networks such as Twitter, Facebook and Friendfeed has also seen a lot of exposure over certain months, and looks a feature permanently included within the organic search results. (more…)
There are many great search-experts out there. We decided we wanted to give some extra attention to some of them. Therefore we will be interviewing some of these experts. During the entire summer you will be served with short interviews with influential people in the industry. You will be seeing interviews with the likes of Joost de Valk, Marcus Tandler, Chris Sherman, Mike Grehan and Danny Sullivan, and off course our bloggers! Be aware that some interviews will be published in the newsletter!
Today: someone who has been an example for me since the beginning, a legend for me: Danny Sullivan, chief editor of Searchengineland.
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There are many great search-experts out there. We decided we wanted to give some extra attention to some of them. Therefore we will be interviewing some of these experts. During the entire summer you will be served with short interviews with influential people in the industry. You will be seeing interviews with the likes of Joost de Valk, Marcus Tandler, Chris Sherman, Mike Grehan and Danny Sullivan, and off course our bloggers! Be aware that some interviews will be published in the newsletter!
Today: One of our own bloggers: Nichola Stott The media flow (more…)
Yesterday afternoon was a hot one in the city. I was making my way through Soho Square towards the Groucho Club, for the launch of the fourth annual Search Marketing Report and I was pleased to see that Soho Square was packed with media types catching the afternoon sun and chucking back champagne. When I say pleased; I really mean jealous, (don’t you people have work to do?) but I took this as a good sign that perhaps things are really bouncing back for digital media.
I got to The Groucho (quick celeb check… Lenny Henry, Ross Kemp, Danny Dyer) and was greeted by our Econsultancy hosts; Senior Analyst, Jake Hird, Research Director, Linus Gregoriadis and a very nice Guava Champagne cocktail from the sponsors (nice touch Guava!) We chatted about the report and the general state of the industry (consensus – search up, display down), as the room filled up and the cocktails went down. Guava’s Martin Dinham began to round us up, so we took our places. Now in it’s fourth year this report, (from over five hundred respondants), is rather extensive and now includes social media; so I’ll highlight a couple of points that stood out for me. (more…)
The search industry, like the entire web industry for that matter, is a relatively young industry. The biggest player in the industry is only about 11 years old after all. Therefore its not surprising that the industry has seen a yearly recurring trend of growth. Even with the economy going downhill the search industry kept growing.
A new research performed by Reform Digital again shows the growing trend. Things are still looking bright for the industry. But the research, together with recent developments also shows the industry is growing up. Clients want a more ‘mature approach’ and the industry should take that approach to keep growing. Clients want more control and understanding and agencies will have to teach that to the clients. (more…)
Search is evolving fast. With search engines growing smarter every day they will be facing dilemmas they didn’t have before. Some choices have to be made when developing their algorithm, but it probably will result in a considerable amount of brain crunching to make those choices. I will discuss some of those dilemmas here. (more…)
Money is what makes the world go around. And money could also be the trigger for many to take a step they otherwise might not have taken that easy or to get the attention of those who are otherwise hard to reach. So if you want traffic to your website, but it isn’t going fast enough, why not throw in some money?
Its a concept which many sites have tested, with different success. Some ‘bought’ traffic by paying for advertising, others have tried to give away stuff to get visitors to come back to their sites. Microsoft is probably the best or at least the biggest example of a site, in this case even a search engine, trying to ‘buy their way in’ by throwing in hard cash for every search with their cashback program. The most recent one going this way is real time search engine Leapfish, where you can win $100,000 in cash and prizes if you help the search engine reach the 20 million searches they want in 2010. (more…)
This week the guest on the show is Dennis Goedegebuure. He is ‘a dutchman in San Jose’, working as SEO at E-Bay. He worked for E-Bay in the Netherlands and made the move to the US four years ago.
In the first part we discussed the background an SEO needs. A college degree is not necessary for working at an agency, working at a company like E-Bay however you probably will need that degree to grow within the company. Also the discussion goes on about how and if you can teach SEO.
In the second part Roy and Dennis discussed some E-Bay and Marktplaats issues like the frames issue with Marktplaats and the way a big company works with media and external statements. Also Twitter Ads, sitespeed and more was discussed. One interesting part (in the final part) was the way you adress people you work with in the US compared to Europe.
The shownotes are below, all the links can also be found in the special delicious feed.
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