Posts About ‘search social’

After Sales Marketing Critique

After Sales Marketing

In November this year I decided to book a holiday for over Christmas, in particular a SKI Holiday. I of course looked on line initially to gauge prices and then went into Thomson & Tomas Cook branches (Off Line.)

Firstly what I realised is that these travel companies may be some of the biggest in the UK, however in their stores they general market Holidays in the Sun, when it came to ski-ing (This is based on the representatives I spoke to) they were not much use.

I decided to go back on-line  because I had specific requirements I wasn’t willing to book without talking to someone, I called a company called Crystal Ski. I realised very quickly that Crystal provide Ski & Snowboard holidays and so could give me all the advice I needed and couldn’t get in a general holiday shop or from a general Online holiday site.

I decided to make the purchase via phone and off course forgot about it.

(more…)

Next week: the Start of Something Special

SOS-Integrationseries-oval

I am very happy and proud to announce that next week we will be doing something very special. We are starting a guestpost series with writers from all around the globe, from different backgrounds, will be writing about one subject: ‘integration of marketing channels’.

We have reached the point in which we need to be talking about integration of all different channels, being it search, affiliate or something else. Just one channel won’t do it anymore. But how can we connect all these channels?

To find that out we have gathered people from different backgrounds to give their view on what integration should be. That means people in search, in social, in e-mail, affiliate marketing and other areas are joining in to create what will be the best file on integration on the web. And stay tuned, because at the end of the series we will have yet another surprise for you… (more…)