2012 was an amazing year for link building, a lot changed and to be honest I’m glad those changes happened. I think it is necessary in order for our industry to grow up and be taken more seriously in the marketing space. A lot of us add a huge amount of value to businesses, it’s time we were recognsised for that rather than relying on and being remembered for low quality tactics that should never have worked in the first place.
The first step for many is to undo the work previously done and this starts with finding the low quality links that may have been built many years ago. If you’ve been hit by a penalty, then you’ll also probably want to get them removed. This post is a step-by-step guide to finding what are likely to be low quality links.
This post will use a number of tools to help, however you need to use your own judgement and common sense too and not remove links which are clearly not hurting. I heard stories of people emailing Yoast to remove links from his site – that is just crazy. (more…)