Posts About ‘Search Plus Your World’

Amit Singhal: “The idea is to make search more intuitive”

Amit-Singhal

One of the ‘big names’ at Google at the moment is Amit Singhal. Singhal, who will be keynote at SMX London in a few months, is SVP of Search and has a big influence on where Google is heading.

Bloomberg Television’s Emily Chang spoke with Amit Singhal about the future of search. An interesting talk which you can see below. He talked about mobile, how search should evolve and he also addressed some of the criticism which has been out lately concerning privacy issues and new products like SPYW. (more…)

Google’s Search Plus Your World – Getting Over The Shock

State of Search - Google+

Ok, we have had a chance to breathe and calm down since our SERPS changed. Google really “messed up” our search results, and made the SERP somewhat ugly. What do we do know? We are Search Engine Optimizers, or as I like to say – Organic Web Strategists.

We have seen change after change occur, both algorithmically and user interface, which affects what we do for clients and their respective campaigns. With this post, we are going to get through it together, both the more pressing matters (how do I get rid of it) and the long-term plan (how do I get my clients conversions from it.) (more…)

Larry Page Tells Employees: Understand Search Plus Your World or Leave

larry-page

Google launch of Search Plus Your World has lead to a lot of discussion on different levels. There is the “do we want to get this much personalized?” question, there is the FTC “is Google favoring their own products too much” question and there is a privacy question floating around, but most of all its the “Has Google turned Evil?” question.

The mantra which used to define Google, ‘do no evil’ seems to have turned against them on the public opinion, or at least that of the tech industry. That could really hurt Google as a brand, but there is one other area in which Google could be hurting: the employees. Are the happy with Google changes? And what if they’re not, does that matter? One thing is clear for them it’s: follow the leader (Page) or leave. (more…)