Posts About ‘search engine strategies’

Have Google lost sight of their mission statement?

5 months ago by Agnete Tøien Pedersen 7 Comments
Google-About-Google

The Google-push to punish ranking-data scraping will develop search and web content into a completely wrong direction.  

The synergies of a combined strategy for SEO and PPC are well known, well documented, and to my knowledge, used by most (good) search-agencies. Even Google use it in their work to promote AdWords. To quickly summarize: Top listing organic + Top listing paid = more than twice the (relevant) traffic and visibility than if both were alone in the SERPS = great customer value. In addition to this, brands that take up more space in the SERPS are trusted more among searchers than others. All in all, SEARCH synergy gives Google what they claim they are looking for: better content, better websites, more value to their users, and more money back to both customer and Google.

Agencies and companies working towards giving their (potential) customers the best possible web content, work with search as a whole. They see what PPC and SEO can do together to make the user experience, the websites, the content and the campaigns even better. In this work, content optimisation is extremely important, and is often put under the SEO umbrella: (more…)

Search Engine Strategies New York 2010 in pictures

Search Engine Strategies New York 2010 has just ended. The largest search event around was again a big success with over 6000 visitors in the past three days. Tomorrow there will be workshops given in New York, but today the show officially ended. See below the pictures of SES New York 2010. Until next year New York! (more…)

SES New York: you have to make it there

Probably the biggest conference in search engine marketing is Search Engine Strategies New York. With a line up of over 200 speakers divided over 70+ sessions you are bound to find something of your liking in New York.

Next to the sessions SES New York however is about a lot more. In New York the exhibition area is bigger than anywhere else. If you compare it to for example London: in London there were five booths in New York the Expo Floor has over a 100 exhibitors there, making it a place where you can very well make deals, get to know more people from the industry and find out which tool is hot or not. (more…)

SES Amsterdam: Link Building with Dixon Jones

At the SES Amsterdam Receptional and MajesticSEO Marketing chief Dixon Jones talked about Link Building. After talking about the basics only a few minutes, he gave the audience some actionable insights in link building.

The basics of link building
First of all you have to decide if you need links for traffic or for seo. Social media are very good links, no matter if they are nofollowed or not. The best link for SEO is: (more…)

Tomorrow: Search Engine Strategies Amsterdam 2010

Search Engine Strategies is everywhere. Well, at least they are where they need to be: the major cities in the world. With London and Berlin leading the way in Europe a Search Engine Strategies event in Amsterdam is a natural next step. Last year SES went to the Dutch capital for the first time. This year they return with a more international program.

Both the events in Berlin and Amsterdam are primarily focussed on the local markets, which means most of the sessions are in the native language of the country, in this case Dutch. This year however the organization, who asked Joost de Valk to do the programming, found a couple of very interesting international speakers to join the creme de la creme of the Dutch market. (more…)

How to build a solid brand using the mix of social media and marketing

Its the mistake a lot of brands make when starting to use social media-tools: they believe that immediately success will come and that just being on social media will bring their tons of money and even more goodwill. They couldn’t have been more wrong. Social media is not just about using social media tools. Its about how you integrate all the elements of the social media marketing mix. By mixing the elements you can build a solid brand using social media. Its about looking beyond boundries.

This was the topic I was discussing at my panel session at Search Engine Strategies in London. This write up takes a piece from that presentation. I will try to explain the four elements of the marketing mix which you can use to build your brand. At the end of the post I will publish my presentation.

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Interviews with SES Speakers Andy Atkins-Kruger, John Marshall, Matthew Wood and Erica Schmidt

At Search Engine Strategies London Bas van den Beld and Jon Myers took up their mic to talk to several speakers about SES, their sessions and their thoughts on the state of the world of search. Below you can find four interviews with Andy Atkins-Kruger, John Marshall, Matthew Wood and Erica Schmidt.

The interviews were made for and hosted on Webmasterradio.fm. Click on the play links to hear the interviews. Be also sure to listen to our live show on Webmasterradio, every Tuesday at 7 in the UK, 8 in the rest of Western Europe, which is in the US at 2pm on the East Coast and 11am on the West Coast.

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SEO: Where to Next?

So where is SEO going? Like lifes many mysteries, similar to “Why are we here?” and “If a tree fell in a forest would it make a sound?”. There is no clear defined answer which is why SES kindly put together a panel of experts within the online environment to discuss…

It is always nice to be in an open session, I feel it allows the speakers more freedom to say what they want on a variety of aspects of search. More importantly it lets us hear them talk with their guard down; this hope of a slip up was mainly aimed at the Google employee, Maile Ohye.

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Link Building Methods and Risks

A special session at SES London 2010 was completely ‘hosted’ by Webuildpages. Jim Boykin, CEO and “Link Building Ninja” of Webuildpages tried to give the listeners more understanding in the why and how of linkbuilding. Below a wrap up of the session by Sam Murray.

Jim starts off the presentation by asking “does anyone work for Google” and continues by asking any new audience members who walk through the door the same question. It has clearly set the tone for the session as buying links is the first topic for conversation.(*I think it is important to highlight at this stage that Jim doesn’t condone buying links.)

Jim feels that if you are targeting competitive short-tail phrases and you are not buying links then you should probably give up aiming to rank #1. Jim continues to state that a lot of companies out there are still buying links and even the ones that have stopped were previously purchasing valuable links. So if we can’t rank #1 for competitive key phrases what do we do? Aim for the long-tail. (more…)

SES 2010 – Day 2- Brian Eisenberg – 21 secrets of top converting websites

Firstly thanks to @LisaDMyers for inviting me to blog for state of search, really great to be involved in what will be a fantastic resource for all search professionals. But enough about that lets get into improving conversion rate which was a fantastic session at London SES 2010.

Brian Eisenberg (@grok) started out saying “Everyone’s websites suck, average conversion rates are about 3%, and they haven’t gone up particularly over the last 10 years. Technology has advanced so why not conversion rate?” that’s a pretty compelling argument especially given the amount of money companies spend on attracting traffic. (more…)

Mike Grehan looking forward to SES London

Next week SES London starts. The biggest Search Conference in Europe has made some changes in the format to keep the event leading in its field and attractive for visitors world wide. In the video below Mike Grehan looks forward to SES London and SES New York and explains how he in his role as VP and Global Content Director at Incisive Media plays a big role in the changes we can see at SES.