I have done a couple of these search engine market share analysis pieces on my blog over the years, and for much of that time Google has ruled the roost. The likes of Yahoo and Wolfram Alpha (who????) have all offered much and delivered little and in recent times Bing has made some serious noises but struggled to gain much traction at Google’s expense – although recent news suggested Bing had made significant inroads in terms of the US marketplace

When I ran a similar piece of analysis around 9 months back, Google had around 90% market share, a figure it has had for the best part of three of four years now – and a trend commonplace pretty much around Western Europe – and North America to be honest. Whilst Yahoo used to be the deputy for much of that time, Bing has made some significant strides and over recent years has become a significant threat to the Yahoo market share and now accounts for a higher proportion of searches than Yahoo according to a number of recent Hitwise reports. (more…)