Yahoo and Microsoft have been working hard in the past year to integrate their search marketplaces. Their goal is to give advertisers a one-stop-shop for both search engines. Both search engines are taking the transition one step at a time.
After first the US, now all digital advertisers and publishers in the United Kingdom, Ireland and France have been transitioned to Microsoft adCenter. Next up: Germany, Switzerland and Austria. (more…)
The battle for search engine supremacy appears to be hotting up. No sooner have we seen the launch of Google+ than Bing announce a potentially huge deal with Baidu to power the English based searches. With the current Search Alliance running behind schedule (in the UK at least), Google must have been rubbing their hands at the thought of taking a further lead on their rivals however it appears that we are potentially seeing the sting in the tail, with Bing announcing a number of deals in recent months which could see them take a considerable step forward.
Its no secret that Google see Facebook as as big a competitor as they do Bing. Facebook certainly have the potential, they certainly have the audience – at the moment they dont have the where with all. Likewise, Bing have the where with all, unfortunately we often fail to see the innovation and speed of thought of Google. Whether this is simply down to culture is open to debate – certainly Google still have much of the dotcom speed of movement to them which Microsoft/Bing don’t however I can’t help thinking Bing are quietly working behind the scenese and we may just may get to the point where they actually have something special. (more…)
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