You’ve all heard about the Google +1 button and the recent Schema.org announcement. Big news, both of those, but something is rubbing me the wrong way about all this newfangled stuff Google is pumping out. Namely that Google is getting us to do the hard work for them.
Google, as a search engine, exists to find all the information on the web (crawling), make sense of what it finds (indexing), and serve us with the most relevant content for any given query (ranking). This, in a very simplified nutshell, is Information Retrieval, and it’s what search engines do.
However, it seems search engines are actually quite poor at this. Or at least poor enough that they think they need us – the masses – to do the hard work for them. (more…)