On the second day of SAScon one of the sessions I definitely wanted to see was the Location panel. Chaired by Dom Hodgson from Emberads with a panel consisting of Laurence O’Toole from Analytics SEO, Netbooster’s Teddie Cowell, Malcolm Maybury from 360spin, and Google’s Chris Johnson.
Local Trends & Ad Solutions
After the obligatory introductions the first presentation is from Chris Johnson, who talks about local trends & ad solutions. According to Chris 1 in 3 mobile searches has a local element. He shows an example of a Las Vegas company who utilised their Google Analytics data to customise their mobile campaigns, resulting in strong improvements in conversions. (more…)