Posts About ‘Rishi Lakhani’

4 Charts and Three Cartoons – Understanding the Client Better

dancing-chairs

I recently wrote a post on my model for picking the right agency, or a guide to pitching properly to clients.  The post in itself gives you a slight insight into the client world, but until you have worked in a few different client side roles, you will not really begin appreciate the complexity of being a client.

Don’t get me wrong – some clients are one or a mixture of the following:

  • A Nightmare
  • Unreasonable
  • Unintelligent
  • Myopic
  • Misguided
  • Biased  (more…)

State of Search radioshow – episode 56: Negative SEO, JC Penney and getting attention with @rishil

After a week of conferences in the UK with SMX, ISS and SASCON Bas and Roy returned with a live show. They were joined by Rishil Lakhani. They talked about what went on at SASCON, specifically at the ‘Negative SEO’ panel. They talked about the different methods which eventually leaded to the talk about the return to the top of the results of JC Penney.

Other topics discussed were the usage of mobile in search and Rishi gave away some tips on how to get visible to ‘those who matter’.

The shownotes are below. (more…)