A perfect post lunch session as we move closer to the dark session. ‘Organic with a twist’ was an information packed session with tools and tips galore from some big names and big brands! (more…)

The search engine marketing track started off with a superb insight into the culture of Facebook from Chris Dowd. Followed by Phil Greenwood sharing start up tips, Ólafur Kr. Ólafsson helping us to make the most out of Google alongside other marketing efforts, and Bardur Orn Gunnarsson who gave us a fascinating insight into A/B testing for PPC.

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More great content with an internet marketing slant. Really useful information regarding challenging the perceptions that clients have of how ‘social works’ from Matt Neal, an excellent presentation on the blurring of work and real lives and how Social Media Policies in the workplace are becoming more important from Massimo Burgio, and gTLD’s from Ludvik Hoegh-Krohn.

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Having never been to Iceland, the RIMC (Reykjavik Internet Marketing Conference) was a must on the agenda for the year, but I had no idea that I was going on a trip that would totally blow my mind!

Not only was the conference outstanding, the organisation of a series of events for speakers (and me as a very lucky guest) has ensured that Iceland now has a place in my heart, and I will always speak highly of this very special conference and very special country! (more…)