The past twelve months have been crazy, Content Marketing seemed to have created a fight between PR people and SEO’s with the result a new hybrid genre of “content marketing specialists”, why? Simply because all those statements Google would make about what you can’t do when link building have started to come true.
In February and March 2012 we saw the first major influx of Unnatural Links warnings this was coupled with the advent of Google’s Penguin Algorithm and we saw sites plummet, businesses close, a mad craze happened while SEO’s across the Globe tried to remove links and then Google introduced the Disavow tool.
But does anyone ever Evaluate the Google WebSpam Team?
Well Rand Fishkin mentioned some ideas back in 2010 and I’ll use his quote before I start this article.
First off, let me just say that there are a lot of people smarter and more experienced in scalably attacking web spam than I am working in the Search Quality division at Google and specifically on the Spam team.
- Rand Fishkin
This article focus’s on some of my work over the past twelve months in particular relation to SERP Penalties and Unnatural Links Warnings. it’s also very timely because of the recent uproar across the industry with Interflora being penalized. (more…)