Posts About ‘remarketing’

15 Tips for Successful Remarketing with Google Analytics and AdWords

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Earlier this month, I presented at SES London looking at Remarketing with Google AdWords and Google Analytics. Part of my presentation looked at top tips that advertisers should consider and pay attention to when they are running a remarketing campaign to help get the best results.

In this post, I am going to talk through 15 tips and recommendations which you should be able to take away and implement within your remarketing strategies and campaigns.

My slides from SES London are available to view on Slideshare if you want to take a look through the entire presentation in more detail.

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Remarketing with Google Analytics – Building Targeted Audiences

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Remarketing with Google has become more popular over the past six months and I think this is set to continue into 2013. Once you get the hang of it, it is relatively easy to set up and manage. The benefits I have seen off the back of creating and running remarketing campaigns has been huge. You can get maximum exposure for your brand at such a low cost as you can set it up so you only pay for the clicks, not impressions. Additionally, the Conversion Rate can also be high as the people you are following round are already engaged with your brand and more likely to convert.

When Google first launched remarketing, it was a very clunky to set up but since then they have relaunched the platform and have made it much simpler.

I am not going to go into detail about setting up remarketing in this post as there are some fantastic guides on Google but what I am going to do is give you some examples of lists and audiences that you can build to get the most out of your campaigns.

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