Posts About ‘Reading List’

Breaking out of the SEO Echo Chamber

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Last week I was fascinated by Paul Miller’s story of his year without the internet. Whilst I wouldn’t go so far as to claim that I feel the internet is corrupting my soul, I have been feeling like I’m stuck in an SEO (or perhaps more accurately a search industry) echo chamber of late.

It’s not that I don’t love this industry, I do; however I’ve been making a concerted effort to change my usual reading habits in search of something new. To be clear, I’m not talking cute pictures of kittens (can you read pictures of kittens?!); I’m not convinced that those are likely to bring me much in the way of inspiration, new perspectives, or new ways of thinking.

Today I’m sharing some of the sites I’ve been reading of late, along with further recommendations from other State of Search writers and various other kind souls who responded via twitter. I’ve grouped them into categories to make the list a little easier to digest…

Ready? Let’s go.

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France and Search Marketing: The First Edition

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Europe is a big continent and because many blogs and websites are mainly focussed on English speaking countries most ‘news’ of what is going on in the world of search and social is focussed on US and UK markets. But there is so much more going on. This is why at State of Search we have been looking at the German and Spanish market already.

Another market which is very interesting and growing in Europe is the French market. But how to get an understanding of that market? We’ve asked Anders Hjorth, founder of AZNOS in France, to look at the market and update us on what is going on with the French. Today the first episode! (more…)

Best Read and Most Shared Posts of March 2013 on State of Search

ipad-reading

Some use the term ‘March Madness’ and when you look at State of Search, that could very well fit the description of our month. We’ve had the Tools Week, we’ve had events like Linklove, SMX, SES and RIMC and we’ve had brilliant posts by our authors.

That makes this months overview of best read and most shared posts on State of Search very interesting. Because there is so much to choose from! Looking at the top ten best read posts you will recognise a lot from Tools Week but looking more in depth to the most shared posts gives you some other interesting angles as well.

So without further ado: here is your reading list for this weekend :) . (more…)

Gianluca Fiorelli’s Super Search Update – March edition

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What a month March has been!

We had conferences, Matt Cutts announced that Panda is going to be implemented in the real time algorithm (if it is not already rolled out in it) and the quality of the posts shared about our industry was really remarkable.

Somehow a fil rouge is clear amongst every post, presentation and video: Internet Marketing has become a sort of complex puzzle, where many different pieces and professional figures needs to links one each other in order to compose a figure : content, SEO, analytics, social media, design.

Content is at the base, but we should be all aware that content strategy is not the same as saying copywriting. Content Strategy is to copywriting the same as IA is to programming a web, and the content strategist is becoming a professional figure every agency or business company should start including in its organization chart. (more…)

Gianluca Fiorelli’s Super Search Update – February edition

Gianluca

I don’t know if it happened to you too, but this month when I did not see any Panda Refresh official notification I felt disappointed. What the heck, Google, after three months in row with Panda Updates around the 20th of the month you don’t send us our monthly rate Panda checking dedicated hours?

I suspect they forgot it, because they were too busy with Interflora.

Interflora… It was a long time the world of SEO wasn’t so intrigued by a manual penalization. From the morning of February 21, the posts about Interflora have literally blossomed like flowers in spring. Let me list the ones that I found more useful: (more…)

Best Read and Most Shared Posts of January 2013 on State of Search

ipad-reading

Holy crap, January is already gone again. Has there ever been a first month of the year which passed so quickly? Yes, I know, all Januaries have 31 days, but still, this one seemed to have passed quicker than others.

Maybe it is because so many things happened this month. Google Updates, events, Facebook stepping into search and many more things happened in this month. And a lot of great content happened! Content right here on State of Search off course. Maybe so much great stuff that you missed it. So below you will find an overview of the best read and most shared posts in January 2013. To make it more ‘honest’ (since some posts are on there longer) we also took the last week of December into account (as we will do next month with the last week of January). (more…)

Gianluca Fiorelli’s Super Search Update – January edition

Gianluca

2013 has started with a frenzy spirit, as if it wanted to make clear it is going to be a totally different thing from its elder brother 2012. This sort of frenziness was clearly reflected in the quality and diversity of the content shared in our Search and Web Marketing industry.

New year, new perspectives and some old baggage of 2012 still bothering us, this how I would define the nature of what was shared in this first month of the year.

Obviously, and somehow a sequel of the classic preview/best of posts of every end of year, we have seen many articles of that kind been shared. Many, sincerely, very forgettable, but others surely need a second read because they offer more than what simply written: they offer new ideas and new perspectives. (more…)

Gianluca Fiorelli’s Super Search Update

Google - The empire strikes back remastered

¡Madre de Dios!

I mean, the last edition of my “Super Search Update” was very quiet, somehow intellectual, all about the nature of SEO, looking into the evolution of our industry and… tadà! here comes the Google Empire striking again. And while we all are still waiting its Death Star, announced at SMX Advanced in Seattle by Matt Darth Cutts, its updates, as the AT&T Commandos (Penguin, Panda, EMD Update) are attacking us in the name of justice and peace of the Empire, squeezing and smashing the Rebel scum.

Ok, I started a little too much melodramatic, but let me tell you: all that “peace” Google offered us during the summer (thanks, we could go on vacation), is now asking its tribute after the holiday season. (more…)

Gianluca Fiorelli’s Super Search Update Sept 28 – 2012

Gianluca

This post presents the best content shared on Twitter between the 6th and the 27th of September. At least for me

Who is an SEO? A professional who spents his days marketing a site in the Search Engines?

A scientist? An artist?

Maybe all of this.

What does make an SEO a real SEO? His knowledge of the algorithms, his brilliant link building skills, his ability in understanding the data in order to create the perfect mix of content, which make a site outstanding? Sure, but, if you think it they are more consequences of a deeper quality: ethics.

An ethics founded on the effort, based on a “desperate” curiosity, which requires us to learn continuously and never considering ourselves masters, but always apprentices.

This is the main concept I have learn, and discovered I was feeling as mine since my first days in this profession, while reading “How to be a better SEO”  by Richard Baxter, his notes for his presentation at the last edition of Brighton SEO.
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Great Articles You Missed Last Week in Search and Social – November 29

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The guest post series about integration is giving us some really great content, next to all the fabulous content our regular bloggers are writing. To keep up you can off course register for our newsletter and our RSS Feed or follow us on Twitter or Facebook.

But as you know there is a lot more great content out there. Every week we collect some great stories, blogposts and others from around the web for you to take a look at. Here’s this weeks wrap up! (more…)

Great Articles You Missed Last Week in Search and Social – November 22

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Are you keeping up with all the great content right here on the site? The posts from our regular bloggers and now the exciting guest post series about integration? To keep up you can off course register for our newsletter and our RSS Feed or follow us on Twitter or Facebook.

But as you know there is a lot more great content out there. Every week we collect some great stories, blogposts and others from around the web for you to take a look at. Not news stories, but valuable content which can help you take the next steps. Below you can find the second post of this series with great content coming from all over the world! Enjoy! (more…)

Great Articles You Missed Last Week in Search and Social – November 14

reading-list

We try to give you as much valuable content as possible. Most of that content comes straight from our very own keyboards. Content you can find in the great articles from our bloggers. To keep up with that great content you can off course register for our newsletter and our RSS Feed or follow us on Twitter or Facebook.

But we have to be honest: not all of the great content on the web comes from State of Search. There are many other writers out there who produce great content. Content we at State of Search lover to read. And we love to share that with you. So starting today we will bring you an update on some of the best stories out there. Not news (most of the time), but valuable content which can help you take the next steps. Below you can find the first of this series with great content coming from all over the world! Enjoy! (more…)