Posts About ‘Raventools’

Have Google lost sight of their mission statement?

5 months ago by Agnete Tøien Pedersen 7 Comments
Google-About-Google

The Google-push to punish ranking-data scraping will develop search and web content into a completely wrong direction.  

The synergies of a combined strategy for SEO and PPC are well known, well documented, and to my knowledge, used by most (good) search-agencies. Even Google use it in their work to promote AdWords. To quickly summarize: Top listing organic + Top listing paid = more than twice the (relevant) traffic and visibility than if both were alone in the SERPS = great customer value. In addition to this, brands that take up more space in the SERPS are trusted more among searchers than others. All in all, SEARCH synergy gives Google what they claim they are looking for: better content, better websites, more value to their users, and more money back to both customer and Google.

Agencies and companies working towards giving their (potential) customers the best possible web content, work with search as a whole. They see what PPC and SEO can do together to make the user experience, the websites, the content and the campaigns even better. In this work, content optimisation is extremely important, and is often put under the SEO umbrella: (more…)

Google+ Hangout about Rankings and Data with Raven Tools

Scraping Google

When last week Raventools announced it would be dropping rankings and other scraped data in January the first responses were disbelieve, but when thoughts settled a bit SEO’s around the world started thinking about the reasons why and the consequences. Because they can be big, not just for Raven Tools.

In this hangout Bas van den Beld talks to Jon Henshaw of Raven Tools about the reasons why and the consequences of their move.

Some of the things discussed were: (more…)

Raven pull their Rank Checking feature: a Reaction from other SEO tools

Raven-pulling-string

Raven, one of the most popular SEO tools and digital marketing platforms used by search marketing agencies and in house teams; last week they announced their decision to close the rank checking element of their platform motivated partially by pressure applied by Google, who aren’t keen on the scraping of their results for rank checking.

If you’ve not come across the story before I recommend reading this thoughtful piece on the decision written by their CEO Patrick. Which I think is a glowing example of how to handle a difficult decision like this.

However while many have admired how Raven have handled the changes it’s inevitably lead to a scramble of their customers exploring other options for rank checking.

I thought it would be interesting to reach out to some other players in the space to get their take on where they see rank checking going in the future. (more…)

Tools at SES New York: Raventools

raven-logo

As you are used from us we try out different things around events. That is one of the things that makes us special! At this years SES New York we will be bringing you blogposts again about sessions, but we are also trying to do something more. We decided to go around the Expo Hall and talk to different tools asking them to ‘pitch’ for us. Tell us why their tools are the best.

We will be bringing you these pitches on video throughout the next few days, starting with the first one today: Raventools. Find below the 5 minute overview of Raventools. Enjoy! And let us know your experiences with the tool in the comments.

GAConfig: Raventools site Helps Webmasters Set Up Their Analytics

gaconfig

As a webmaster you want to keep track of what happens on your website. One of the best tools to do that is Google Analytics. You can see how many people visit your website and you can track how they got there. But Google Analytics can do a lot more than that. The “problem” however for many webmasters is that they have no idea how to configure their Google Analytics so they can track even more.

Now what you could do is take a course, read a good book or scour the web hoping to find articles about Google Analytics which tell you what to do. I think many webmasters do just that. The people at Raventools must have figured they would help these people get set up. Today they are launching gaconfig.com, a website which helps you set up your analytics configuration. (more…)

Raventools goes Pubcon for State of Search

The guys from Raventools are visiting Pubcon. And while they are there they are shooting some video for State of Search to give the readers some insights on what goes on on and off the conference. Here’s the first of their reports, from the monorail in Las Vegas.

(more…)

State of Search radioshow – episode 59: With Jon Henshaw (@ravenjon) about Raventools, Google and Schema.org

Bas and Roy were joined today by Jon Henshaw, one of the co-founders of Raventools. He talked about the latest developments in the tool which lead to the discussion on the importance of integrated tools and the way Raventools listens to its clients. After the first break the latest news from Google coming from Inside Search was discussed and in the final part the new Yahoo / Bing and Google initiative schema.org was analyzed.

The shownotes are below. (more…)

EXCLUSIVE: Raventools to integrate Webmastertools

Raven-tools

There used to be a time you had a tool for everything. These days are behind us. Many of the (search) tools we use are starting to give you the ‘full experience’. Do all the things you have to do around your website in one place. And why not. It is much easier to do everything within one surrounding than to have ten different places where you need to perform ten different tasks.

Sources say that next week Raven Tools will announce that they have made another step in this direction: they are integrating Google Webmaster Tools into their own tool. You can then do many things you can do within GWT also within Raven Tools. (more…)

State of Search radioshow – episode 46: SES London 2011

This weeks episode was all about SES London 2011. Both Bas and Roy were there. They discussed the opening keynote of Jeff Hayzlett and other sessions. Also Bas interviews Jon Myers from Yahoo, Taylor Pratt from RavenTools, Andy Atkins-Krueger and Dixon Jones.

The shownotes are below. (more…)