Imagine a world without search engine ranking data.
Imagine a world without keyword data.
With the introduction of personalised and localised search as well as the dreaded (not provided) data in Google Analytics, this is where I think we will be in the very near future. I don’t know about you but I am finding ranking data and keyword data more and more unreliable as the weeks go on, which is what has led me to writing this post.
We need to open our eyes to other measurement metrics so we can start to re-educate clients and CEOs to other ways of tracking performance that does not include rankings. I am going to focus on showing you different reports from within Google Analytics to help you achieve this.