Posts About ‘rankings’

Going Beyond Rankings With Google Analytics

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Imagine a world without search engine ranking data.

Imagine a world without keyword data.

With the introduction of personalised and localised search as well as the dreaded (not provided) data in Google Analytics, this is where I think we will be in the very near future. I don’t know about you but I am finding ranking data and keyword data more and more unreliable as the weeks go on, which is what has led me to writing this post.

We need to open our eyes to other measurement metrics so we can start to re-educate clients and CEOs to other ways of tracking performance that does not include rankings. I am going to focus on showing you different reports from within Google Analytics to help you achieve this.

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Can Social Media Activity Boost Rankings?

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Don’t we all want an answer to the question whether or not social media activity indeed boosts organic search ranking? So far its been a lot of guessing and that will probably continue to be so for a while.

Some have tested things, like for example yesterday Branded3 published the results of an interesting study they did. Another who tried to figure it out was Tasty Placement, who created 6 similary-sized US websites in 6 different cities. They tried to capture the average change in rankings when promoting on different social media channels.

The results you can see in the infographic below. According to them Google+ gave them the most ranking boost, even though the numbers are low. (more…)