The afternoon session at LinkLove started with Rand Fishkin giving us tips on how your CEO can be a link building and social sharing machine. Being the CEO of SEOmoz and the fact that the company has built a lot of their success with Rand blogging every single night, there is no one better to talk about the role of CEO in link building than Rand Fishkin.
SEOmoz was built on many of traits and attributes that Rand had. Every one company takes on the passion and the attributes of their founders. It is not a good or bad thing. The CEO has the opportunity to move this needle.