This post is part of the State of Search Tools Week in which we will be taking an extensive look at Tools in SEO, with posts, demo’s and more.

Background

Over the last two years we’ve tried and tested a stupid amount of different project management tools, both for the design / development side of the business and for our online marketing team. We’ve found that because of the differences in the way that the two departments work (sprints, phased projects and support work vs retainers and consultancy), it’s very difficult to find one tool that fits all. We’ve also found that more technical members of the team respond better to different options. So, having learnt a lot about the features that have helped us to improve our efficiency, I thought I’d write a blog post with my findings.

I’m sure some people will think that trying these tools was a waste of time, however we’ve found that using more advanced tools (that are highly customisable) to improve our processes has helped us to significantly improve our efficiency and output (which ultimately saves us money). (more…)