The world wide web used to be simple: you had websites and you had Google indexing them. Based on the ‘Google formula’ they would rank in a way Google thought was best, and we’d agree. Ok, this might be a little bit exaggerated, but its the essence of how we work with Google. Yesterday at the Facebook f8 conference however things changed.
Google is one of the biggest players, if not the biggest player out there. There have been many over the past decade who have tried to compete with the search giant and none of them really succeeded. Bing probably made the most impact, but only because it won a few percentages of market share in the search area. But now Facebook has stepped in. And they make a very good chance of ‘beating’ Google when it comes to web dominance.
Facebook announced several new features with the new Open Graph API, the social plugins and the Open Graph protocol as biggest changes. These elements are supposed to change the way we look at the web. Using this API Facebook will try to integrate websites and applications with your social network. This will mean different ‘points’ on the web you use are connected using your social circle. As Zuckerberg said: people are connecting the web, not links. (more…)