Google Panda update – communicated as an algorithm update designed to de-prioritise sites that were deemed to be low on user trust, sites that lack original non-commercial content, and sites that create, or copy content as something to chuff around commercial content. Live end of February in the US and rolling out to the UK April 11th/12th with seemingly a major target in the crosshairs – that being the price comparison sector.
Well SearchMetrics, and Sistrix, in their “visibility” analysis which was neatly summarised on Holistic Search (more on “visibility” later). However I have my doubts as to the true business impact to the price comparison sector, having worked closely with many of the sites reportedly affected. In addition whilst there’s a lot of popular media coverage about the 94% drop in “search visibility” reported for Ciao; there’s yet to be a formal statement from Ciao themselves. Plus eHow owners Demand Media; in a statement issued yesterday are keen to point out some cautions about the measured data… (more…)