This is a guest post by Aleh Barysevich, Marketing Director at Link-Assistant.Com.
Press release distribution is something each site owner has at times considered for promotion. Some of us want more search traffic as a result of press release distribution; others seek media outreach. Some opt for free distribution, others use paid services. Few are aware that services vary depending on how they’re used and make their choice accordingly.
But at the end of the day, the question is: how do I evaluate if a press release really did the job?
Apparently, the outcome should depend on the goals, so let’s start with a list of goals site owners usually set for press releases. (more…)