This is a guest post by Aleh Barysevich, Marketing Director at Link-Assistant.Com.

Press release distribution is something each site owner has at times considered for promotion. Some of us want more search traffic as a result of press release distribution; others seek media outreach. Some opt for free distribution, others use paid services. Few are aware that services vary depending on how they’re used and make their choice accordingly.

But at the end of the day, the question is: how do I evaluate if a press release really did the job?

Apparently, the outcome should depend on the goals, so let’s start with a list of goals site owners usually set for press releases. (more…)

Even experienced PR people fumble, on occasion, with press release distribution services.

The humble press release was once a factual information sheet, and trainee PRs would be stood by the photocopier and licking and sticking envelopes as part of their apprenticeship.

Today it’s a much more contentious piece of literature, treading a fine line between spam, content and useful information sheet. And if the release itself requires a lot of thought, so too does the distribution method. Probably more, in reality, than the release itself, since the average blogger or journalist is more than capable of lifting the information appropriate to them and building on it. (more…)