Tim Ferris is most known for his book The 4-Hour Workweek. He recently published the 4-Hour Chef, ‘sort of’ a follow up. Ferris spoke at The Next Web 2013.
State of Search
Posts About ‘Presentations’
Friday Talk: How Much does a Video Weigh?
Video is hot. Many have discovered the benefits of posting videos instead of text, especially because the ‘new generation’ seems to be looking more at YouTube than actually Google. One of the people who has been successful in developing a business around video is Michael Stevens, creator of the popular educational YouTube channel Vsauce.
In his TED talk he asks questions like ‘What color is a mirror?’ and ‘How much does a video weigh?’. With reason:
Friday Talk: Joven Cabasag About Network Marketing
We have ‘content marketing’, ‘inbound marketing’, ‘influencer marketing’ and many more ‘buzz terms’ going around these days. In the end they are all about marketing, getting in touch with clients and influencers. In the end it all comes down to networking, whether its offline or online. And that is what this Friday Talk is about. Listen to CEO of Gano Life Joven Cabasag storytell.
Friday Talk: Sharing Personal News Online – Geraldine DeRuiter
A special Friday Talk this week. Instead of a longer talk we this week wanted to share a short talk, but one which stands out from the others because of what and how is said. It is about life and about online sharing. A very breathtaking story, brought with enough humor, by Geraldine DeRuiter.
Friday Talk: Will Critchlow at Searchlove: Mediocre to Great
Will Critchlow is a prominent speaker in the search industry. He is not just well known, but also loved for his speaking skills. At the conference his own company Distilled organises, Searchlove, Will talked about ‘Mediocre to Great’.
Friday Talk: Inspirational TED Talks for Search Marketers
This post is originally from a year ago, but with the event week in mind we thought it would be a good idea to ‘re-publish’ the post.
There’s been a couple of good posts recently about learning within the field of search engine optimisation, that include resources that can assist those looking to begin or develop their knowledge. It got me thinking about some of my favourite resources for learning and inspiration and I find that time and again, I’m often looking outside of search engine optimisation for a wider perspective. I like to do this because I find that to come up with a search marketing strategy, it helps to keep on top of many different aspects of marketing, technology and creative thinking. Then of course the mechanics of your strategy are informed by your methods of learning and testing within SEO.
In particular I love the TED Talks videos,which are an amazing collection of talks from visionary experts within a number of fields; from Scientists to Astronauts to Movie Directors. Ted is a non-profit organisation which is devoted to what they define as “ideas worth sharing”, the ideas coming from leaders across the fields of Technology, Entertainment and Design (hence TED). I wanted to share some of my favourite talks that I have found personally educational, insightful and most useful in my role as a search marketer. (more…)
How to build that Killer Presentation Slide Deck
As you may have noticed it is event week here on State of Search. We have already looked at different aspects of the event business and especially also the speaking part. In the last two days we’ve learned how to recognise a quality speaker and how to become one.
A big aspect of a successful speaker seems to be the presentation format: the slides. Some have even made an entire profession out of it: creating the perfect slides. Now I am not a design king so I decided to again ask some experts for their opinions to showcase next to the pointers I myself want to give. So with the help of Eric Enge, Illiya Vjestica, Simon Penson and Anders Hjorth: let’s get started 
. (more…)
Friday Talk: Neuromarketing Can be Great, But Be Careful
Neuromarketing can be great, it can help you ‘understand’ your target audience. But as with many things you should not look at it as the holy grail. There are some ‘buts’ to it. As discussed by Molly Crocket in this weeks Friday Talk.
Crocket talks about how the benefits of “neuro-enhancements” are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them. (more…)
Friday Talk: Sergey Brin about Technology, Society, and Business. In 2005…!
Sergey Brin is one of the founders of Google, so we all know. One of the reasons why he is successful is because he knows how to combine different talents: technical, business and social. In the talk below he speaks at the School of Information at UC Berkeley.
Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. There is one catch: this talk is from 2005. Still, be amazed on how relevant most of it still is!
Friday Talk: Nathalie Nahai about Web Psychology
Last year at the Conversion Conference she was one of the keynote speakers: Nathalie Nahai. Before the conference we talked to Nathalie about her book Webs of Influence. That is a topic she talks about a lot. And so she did in Lisbon of which you can see the talk below.
Friday Talk: Dan Ariely: Are we in control of our own decisions?
Do you think we are in control of what we do? Do you think we are aware of all the decisions we make? Do you think marketers can’t ‘touch’ us with their messages because we are strong? You might reconsider those thoughts after seeing Dan Ariely speak on the topic ‘Are we in control of our own decisions?’.
Friday Talk: David Meerman Scott at The NAMM Show
David Meerman Scott delivered a keynote presentation at The NAMM Show on January 20, 2012 in Anaheim, CA. Het talked about how to instantly engage your Market, connect with customers, and create products that grow your business now.
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