Posts About ‘PPC’

The Breakdown of Internet Marketing Barriers

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It is already the fourth post in the Integration series but only the first male to contribute! Today Raventools’ Taylor Pratt takes the stage. He is looking at PPC, Social Media and Conversion to SEO. 

Over the last year I’ve been so excited to see just how many people are beginning to take a different approach to their online marketing. A holistic approach, if you will. Holistic Internet marketing creates unity between all of your online marketing activities to increase effectiveness and success. Put simply, it’s the best and fastest way for our industry to continue to perform at such a high level.

If you’ve been thinking about ways to unite your various Internet marketing activities but aren’t sure where to start, I thought I’d share with you a few of my favorite holistic marketing strategies I use when marketing Raven. (more…)

The Future of Paid Search – Google, Bing or something else?

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In some cases it is highly underestimated: the power of paid search. A remark you often hear is “who actually clicks on those links?? I don’t!”. Still there is a huge amount of clicks, and money, going around in paid search. It is successful, no doubt about that.

But what about the future? Will it remain successful? And who should we be with, Google? Bing? Or maybe somebody else? Kissmetrics took a good look at the future of paid search. (more…)

Driving Business Success with an Integrated Online Marketing Campaign

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This is a guest post by Dan Taylor, Director of Search at SEOwned Limited. Opinions expressed in the article are those of the guest author and not necessarily State of Search. Like this post? Let us know!

In big business, integrated marketing campaigns are the norm. A TV advertisement will be launched alongside billboard advertising, generating radio airtime and other traditional media coverage. However, smaller business owners cannot stretch to a full integrated marketing campaign… but they can still compete with the big boys by taking their advertising online.

The internet gives businesses, big and small, an almost-level playing field where the user can decide the campaign based on their own motivations. That could be price, brand, delivery or something else. So, what is the best way to compete with big brands online? (more…)

How to Spend Your Online Marketing Budget

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Greetings marketeers and search geeks. Today’s post comes as a result of the wonderful power of crowd-sourcing – which, if you have a decent network of friends in your industry is a great way to find blogging ideas, but that’s another post!

As a general rule I don’t like to blog about things that have been analysed to death and more importantly on things that people won’t be interested in reading. So, yesterday afternoon I put the question out there and a hat tip to Mr. Richard Fergie who suggested the following which I thought would be a great topic to cover: “if you had £1,000, £10,000 and £100,000 monthly budget what would you spend it on? And saying “it depends” is lame”. (more…)

Above The Line, PPC and SEO – It’s a “Brand” New Game

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First up, an apology. This is less of a informative post and more of an open-ended question to all marketers, and not necessarily for just those that focus on online or search marketing. I’m looking at brand, budget, media and ROI. And testing. Lots of testing.

Being an SEO at OMD, a full service media agency born from a purely offline media buying and planning service, for the past 11 months has been an eye-opening experience. Only half the people in the agency work in “digital”, so getting down on a campaign level as far as  ”search” or even more granualar “SEO” can be tricky.  I hold my hands up, I understand next to nothing about how offline or “above the line” marketing works. It’s too easy to become siloed and work almost completely separately. You get so used to assuming that my link building has no relation to their outdoor advertising that integration is something that needs hard hard work, daily hard work, in order to make it happen. (more…)

First mover advantage in PPC

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Last week at SMX Munich I spoke in a session called “First Mover Advantage or Living on the Edge”. The people from Rising Media asked me to update the audience on the new features in Adwords, but does that really have to do with the session’s subject? Just some thoughts about it….
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Google declares trademarks no longer ‘sacred’ in Europe

We don’t do ‘news’ items that much, but sometimes, you just have to make that exception. Google announced today that starting September 14th it will no longer monitor or restrict keywords for ads served to users in almost all of Europe in response to trademark complaints. With this move they will level the procedure with those in the U.S., Canada, the UK, Ireland and most of the rest of the world.

The change is huge because starting halfway September this means that no matter in which country you reside, trademarks as keywords will not be sacred anymore with Google, making it possible for everybody to bid on trademark terms. Before the trademarked terms were blocked from bidding on within the AdWords network. (more…)

Brand bidding & Ad-Hijacking insights – Part 1

Editorial note: This post is not meant to give tips and tricks on how to do Brand Bidding and Ad-Hijacking, its meant to give insights on what is done and what is going on.

Two weeks ago, at SMX Munich, I was invited to speak on the blackhat PPC panel. I covered the exciting topic of brand bidding & ad-hijacking in Google Adwords. The topic is pretty actual at the moment, because of the decision of the European Court of Law of March 23 2010.

So what are brand bidding & ad-hijacking? The term Brand bidding is probably pretty clear for most: the use of brands as keywords in Google Adwords. Normally this is done not only by affiliates, but also by competitors, e-commerce shops, auction platforms, price comparison sites etc. (more…)

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