Posts About ‘Pinterest’

Which Retailers are Leveraging the Marketing Potential of Pinterest?

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Over the last 12 months or so Pinterest has graduated from the school of ‘emerging social networks’ to become part of the canon of ‘established social platforms’. As such it’s no longer a platform purely for early adopter brands but a serious consideration for most major retailers.

Despite this evolution from niche to mainstream Pinterest is still in its infancy. Experian Hitwise data shows that UK Internet visits to Pinterest tripled between March 2012 and March 2013 with the website receiving in excess of 16 million visits a month. With the growth of Pinterest showing little signs of abating, this is a network worth investing in. But which retail brands are currently making the most of the growing marketing potential of Pinterest?  (more…)

9 Pinterest Tips for Business Profile Pages

Pinterest Logo

Having spent some time looking through the State of Search blog to see what areas have not been covered, I was surprised to see that we had a limited number of posts surrounding Pinterest. This up and coming social platform is continuing to gain traction and more and more businesses are starting to take note.

With this in mind, I wanted to share with all the State of Search readers some 9 tips for making Pinterest work for your business profile page.

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Blekko announce ROCKZi embed feature

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In July, Blekko introduced ROCKZi – a social news site to complement the Blekko search engine and generate social signals. This month, the Blekko team have introduced an embed feature to “un-box” results and feed them directly to site owners.

With a Tagline “read, vote, rock” we are expecting great things from the Blekko news feed, and with Digg being revived recently by Betaworks (as mentioned in our SMX Keynote Conversation post), the social news space is about to get a lot more cluttered but potentially a lot more interesting,

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Pinterest: How Educators Use It

Educators-Pinterest-intro

Pinterest has many reasons for existing. First of all it’s a bookmarking service, second of all its fun and we all know marketers have found it a very interesting tool while some think its great for SEO (not everyone agrees there).

But Pinterest can be used for a lot more things. For example for education. Education? Yes indeed. This infographic shows us just how educators use Pinterest. (more…)

What Is Pinterest All About?

WTF-is-Pinterest-Intro

It is the big hype at the moment: Pinterest. If you are not using it, you are not part of the ‘hip and forward’ social industry. The question is if you want that.

Fact is that Pinterest might just get you interesting traffic for your site. But to get that you need to understand it. But WTF is Pinterest all about? Maybe this infographic will help. (more…)

Pinterest: The Numbers Game

Pinterest-infographic-intro

Pinterest is probably the newest ‘hot’ item on the social web. Whether or not it will stick around time will tell, but the immense amount of new followers I am getting in the past few weeks as well as the traffic it gets us shows for me that there might be potential in the tool.

There have been a few posts, including on our own blog, about what the tool actually does. But marketers also like to look at numbers. How is the usage, what is the traffic and who is using it? These questions are answered in this infographic. (more…)

What Is Pinterest And Why Should Marketers Care?

pinterest-logo

Pinterest. If you have been on the internet for more than 10 minutes in the past 6 months you can’t have failed to notice the hype surrounding it. I’ve been a member since July 2011 and, following an agonizing 4 hour wait for my request to join to be approved, I’ve been using it consistently since that date. I’m a very visual person so I find it very satisfying to use – not only from an aesthetic point of view but also as a search engine for images and, increasingly, for products themselves.

What is Pinterest exactly? It’s essentially an invite-only social network for sharing images that are found online (including uploaded images from the users themselves). The images are known as ‘pins’ and users can organise them in themed boards i.e. silver jewellery, green hats, cats with Hitler mustaches etc.  So far, so dull – so why should we care? Well, according to the latest figures, Pinterest has become so popular that it is now driving more traffic to retailers’ sites than Google + and is attracting traffic at an incredible rate. There are two ways that marketers can take advantage of Pinterest – they can sign up and start curating contact, and they can also start optimising their client’s visual content to encourage others to re-pin and distribute.  Images can be linked directly back to a site, or even better, a particular landing page so everyone who sees the pin will have the opportunity to visit the original site – that’s where ‘Pinterest as Search Engine’ comes into it’s own. You can also add the price of a product to something you pin and it will appear with the content – a nice touch. (more…)

State of Search radioshow – episode 82: MySpace, Adsense and Pinterest

There wasn’t very much news in the past weeks so Bas and Roy decided to take a trip through memory lane and discuss how now exactly two years ago Google Buzz was launched. In that light new ‘products’ like Pinterest were discussed. Bas also explained about how he lost his Adsense account and a ‘golden oldie’ has returned to the front: MySpace gained a million new users in the last two months.

You can listen to the show below. (more…)