This week Bas and Roy were joined by Matthew Wood, organizer of the A4U Expo series. They discussed the upcoming A4U conference in Munich for which Matthew gave out a discount code which you can find below. Also the results from Google I/O with the launch of Google Music and the Panda Update were discussed.
The shownotes are below.
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Google Panda update – communicated as an algorithm update designed to de-prioritise sites that were deemed to be low on user trust, sites that lack original non-commercial content, and sites that create, or copy content as something to chuff around commercial content. Live end of February in the US and rolling out to the UK April 11th/12th with seemingly a major target in the crosshairs – that being the price comparison sector.
Says who?
Well SearchMetrics, and Sistrix, in their “visibility” analysis which was neatly summarised on Holistic Search (more on “visibility” later). However I have my doubts as to the true business impact to the price comparison sector, having worked closely with many of the sites reportedly affected. In addition whilst there’s a lot of popular media coverage about the 94% drop in “search visibility” reported for Ciao; there’s yet to be a formal statement from Ciao themselves. Plus eHow owners Demand Media; in a statement issued yesterday are keen to point out some cautions about the measured data… (more…)
As an SEO in my everyday life I am often confronted with the fruits of labor of my industry. As well as my clients I am a user of the world wide web and a subject of the results of search engine optimization. Lately I have been confronted with a few quests for information about different topics which highlighted the results of SEO as an industry. And as a user I have to say I was not satisfied with the results I was offered.
While searching I caught myself refining search queries to exclude specific types of results, ignoring results from the first results page based on certain signals and being generally disappointed by the quality of many results. I have seen so many low quality results it really messed up my search experience. (more…)
The Google Panda update has kept us busy as no other update has before. It even was the subject of the session “Content Farms’ Or The Smartest SEOs In the World?” at SMX West a few weeks ago. This session now is available online. Enjoy the discussion!
Everybody has its own way of looking at the Panda update this one (I was pointed to by @chapter42) is a good one for a Friday morning (or afternoon).
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