Google keeps updating all the time and I think most SEOs will agree that it has been extensive in 2012. Some lost count of what number Penguin or Panda Update Google released in the end. E2M Solutions created an infographic on it. (more…)
This was my first time to attend SMX East and I was really pleased to attend the SEO and link building sessions. The sessions were Keyword Research and Copywriting, Surviving Penguins, Pandas and Other SEO Beasts, SEO is an investment and SEO Beware: Black Hat Tactics To Avoid and Be Wary of.
Here is summary of each of the four from the first day of SMX East.. (more…)
Post Panda, the ‘quality content’ angle has been a hot topic so with more and more of my clients starting blogs and wanting to get more involved in the content process in house, I thought I would take a look at what is considered to be quality content, how you can think about creating your own set of in house content Ninjas! (more…)
Even though Twitter and Facebook now seem to be a continuous stream of webmasters asking if other webmasters have seen drops or changes in their rankings it still is an indication of something changing at Google’s algorithms. Webmasters and especially SEOs are constantly looking for signals to find out if Google is ‘up to something’ again.
The ‘rumors’ got stronger this weekend with webmasters seeing changes again and yesterday Google confirmed that indeed something was going on: Google’s Panda Update has had a refresh on June 8th, so before the weekend.
Google immediately added to their tweet that less than 1% of searches would be affected in the US and about 1% world wide. This indicates it is a small update, but knowing the number of searches being done on Google (towards 3 billion a day) it might still be an interesting number of searches being affected.
It is important to know that this is not a new algorithm change. It is a refresh, which means the same algorithm is run again. Different sites can be hit, but it is not as if this changes the rules again.
Google is now on a schedule which has an update to Panda and Penguin every six weeks or so. So the next refresh (this one was numbered 3.7) we can expect end of July.
So Penguin has come and gone, and you are still wondering what do I do. You may be unsure where to target your link building efforts, as you are afraid that any links you may build can make your situation worse. I’ll be honest, I had a client see a drop on two of their sites, and while it was not my fault (BAD LINKBUILDER!), it requires immediate attention. So I started at the top, working through our link builders years of work to see just how far off of google’s mark we were. Here are 10 of the maxims for her to use in future link-building efforts, and I hope they are of use to you and your webmaster! (more…)
The next SAScon session I chose to attend is called ‘Breaking Free of Panda/Penguin’ and features my good friend Peter Young from Mediacom and Holistic Search, and the original SEO rapper and Jason Statham lookalike Neil ‘SEOmad‘ Walker.
Peter kicks off by listing the issues Google is looking out for in web spam, such as cloaking, malware, sneaky redirects, link wheels, paid links, and many more of such tactics that Google disapproves of. Temporal spikes – i.e. link velocity – is also a big warning signal for Google’s web spam fighters.
Neil asks who in the audience has been hit by Panda or Penguin, and who’s received bad link warnings in GWT. The most hands go up when asked about Penguin, indicating the severity of this latest update. (more…)
Still remember the first Google Panda roll-out a year ago? A lot has happened since its first update, the search giant is keeping digital marketers on their toes with its latest algorithm changes.
It requires a mastery of how Google’s algorithms work, keeping in mind that this is hardly static as they are constantly changing. It’s without a doubt a dynamic and ever-shifting entity. SEO strategies therefore have to be adapted accordingly on a constant basis as processes are being modified. The search giant’s objective is to encourage webmasters to create relevant, dynamic and compelling content for their readership. The war against poor-quality websites has just entered its next stage aiming to target pages appealing to search engines rather than its human readership.
It’s core aim is to target over-optimized sites, in other words hunting down black hat practices: creating low-quality content and spammy backlink profiles focusing on gaming the search giant. (more…)
Google’s Panda Update now seems to be a monthly refresh of the Google Index, changing the search landscape constantly. It means that every month sites can either get more or less visibility.
For an SEO this can be frustrating. One month they are the winners, next month the losers. You can hardly make any predictions anymore, except for that your site needs to be ‘Panda proof’ all the time: you need the unique content and you need the value in the site.
Next to the Panda update there is the Venice update, which is focussed on improving local results in the SERPS. Sometimes things happen which you wouldn’t predict but are actually quite obvious. What was thought to be the last Panda Update showed some suprising stats in the UK for example. Searchmetrics calculated who ‘won’ and ‘lost’ in visibility. The biggest winners (Twitter, YouTube and the BBC) were not surprising. The biggest losers were: Amazon.com, Live.com and Apple.com. There is a logical explanation for that however: its the Venice Update. (more…)
Can you believe it has already been one year since Google first did its “Panda Update”? Since that moment on SEO has been on the map of many sites trying to either prevent or fix the consequences of the update.
Searchengineland decided to put a year of Google Panda into this infographic, produced in conjunction with BlueGlass. (more…)
SEO’s have been noticing fluctuations again over the past week or so, suggesting that another Panda Update might be around the corner. Today Google has confirmed to SearchEngineland they indeed have done a new ‘Panda Update’, which is numbered as being Panda Update 3.2.
Searchengineland says Google has confirmed that they have done a ‘data refresh’ about a week ago. This means that there were not made any algorithmic changes, just another run through by Google, a so called ‘minor update’.
The last Panda Update was from last November and that was also a minor update. Google did the last bigger update in October.
Who owns your website? On paper it is you. Because you are the one who is putting the content on your pages. In a perfect world you would however focus on your target audience and would fit the page so they would find what they are looking for within a micro second. In reality it is neither you or your customers who decide what goes where. It is companies like Google and Facebook who in the end make the decisions.
Google just made another decision for you. In a post on their Inside Search Blog Google announces an algorithmic change which makes Google one of the important deciders when it comes to what you put where on your site. Google’s newest change punishes those sites that have too many ads ‘above the fold’. At the same time they don’t seem to live up to their own rules. (more…)
SEOBook has a very nice set of infographics which they publish regularly. This one is all about how Google killed the long tail with stuff like Google Instant, localization, updates like Mayday and Panda, verticals, scrapers and the ‘not provided’ keywords.
Are they right? (more…)