So now that we’ve thoroughly established that SEO is not dead and we all still have jobs, livelihoods, and incomes, let’s get back to actually getting some SEO done, shall we?
I caught a tweet last week of a fellow in Northern Ireland who, in all seriousness, described himself as a ‘seasoned SEO guy’. In this tweet he advocated the use of PageRank Sculpting. Naturally I felt inclined to put the matter straight and educate the poor chap on his dependence on outdated info. Unfortunately this is wasn’t the only case of ill-informed SEOs using outdated practices that I’ve come across recently.
So let’s discuss a few contested SEO issues and try to sift through the disinformation to distil some proper best practices. (more…)