All week we have been talking about events: which are the good ones, how to be a great speaker, how to be a great attendee and how to blog about it.

At the end of the week we are again looking at actually organising an event: how hard is that really? In a special Google Hangout today we talk to Gemma Birch, who organises the International Search Summit, Laura Roth, who is part of the organising team of SES and Kelvin Newman, the man behind Brighton SEO.

Apart from the hangout we already talked to Gemma and Kelvin (who are also State of Search bloggers) and asked them what the hardest part was of organising an event. Based on that we listed a couple of things you need to be aware about when organising your own event. (more…)